It may be true that the "Virginity Hotline" (see here for details about what happens when you call it) and the movie are just for laughs. But they are laughs that require the audience to buy into the idea that there is something pitiable and almost shameful about being a virgin, especially a male virgin. When I first saw the ads, I was relatively sure they were a joke, but what made me pause was the chord of familiarity they struck in me - I had heard this message many times before, especially on campus. The message generally takes the following form: "The only reasons you could have for being a virgin are 1) outdated religious hangups or 2) your incompetence - you tried but no one would take you." It's by no means a universal sentiment at Princeton, but I've encountered it often enough, especially through my involvement with the Anscombe Society, to be thoroughly tired of it and amazed at how stubbornly people hew to this belief. To see this message reinforced by these movie ads brought the alternate reality of this entry's title another disturbing step closer.
It's too soon to come to a final verdict about the intentions behind "Virginity Hit" and the effects it will have on social perceptions of sexuality, since the movie hasn't been released yet. Perhaps the movie's directors and actors will have found something different or even insightful to say about virginity by the end of the movie. However, you'll forgive me for not being terribly optimistic.