Not Another Facebook Update!

When Facebook suddenly changed to timeline, there was widespread controversy. Some liked the double-picture spread. Others were concerned that the change would make it far too easy for viewers to access the early years of your Facebook history. And who wants their middle school pictures open to the public?

Now it’s not just Facebook that’s changing. LinkedIn has also recently altered its format to a new, more visually streamlined profile format. But before we hem and haw over social media changes, let’s take a look at the details. This format may just work to your advantage.

So what’s different? First thing you’ll probably notice is that your picture is much bigger. While the photo slot is still square-shaped, it will be all the more noticeable when viewers land on your page. As always, make sure it’s professional! Additionally, the layout of your information will no longer appear like a print resume converted online. In fact, it will read visually a bit like the Facebook “About” section. The logo of each company you have worked for will appear next to its title.  Each category of the profile (i.e. “Experience,” “Education,” or “Organizations”) will be headed in dark, all-capped font. And next to each heading will appear its own logo.

Second, to the right of your profile you’ll see something called “Profile Strength.” This is a measure visible only to you that will tell you how competitive your profile is on LinkedIn. While this measure is mostly based on completeness of your profile, there’s another way you can strengthen your profile with another new LinkedIn feature.

Now, at the top of your profile any viewer can see your activity feed—did you connect with a new person? Post a status? Update your photo? This feed is a good way to show your connections, what you’re up to, and the more you come up in the news feed the better. Aim for adding something to your profile about once a month.

Another key change is your new ability to “follow” thought leaders—a similar system to following on Twitter or subscribing on Facebook. Take a moment to research the top thinkers in your field. This feature will help keep you up-to-date and also help others learn a bit more about your interests and aspirations.

My overall impression is optimistic. Because of the easy on the eyes layout, people who view your profile will better be able to remember you. Sounds fair enough. See for yourself. For more information on building your best LinkedIn profile, visit Career Services social media page.

Career Services’ Facebook Offers Glimpse into History!

Just like everyone else in the world, Career Services had to switch to the new Facebook timeline format last week. Career Services’ unveiled and introduced their new Facebook timeline with this status update:

Welcome! We hope you like our new Timeline format! An overview of the history and evolution of Career Services at Princeton University is available on our timeline. A career function was established in 1912 and the office has undergone many transformations over the past 100 years! (Yes, that’s right Career Services celebrates its 100th Anniversary this year!!) We are adding the last two decades worth of history over the next few days to bring us to present-day Career Services. “History aficionados” out there should enjoy this wealth of historical information!

Career Services has had many transformations over the years and the historical information in the timeline includes photos as well as news articles from each period. In order to see our Facebook page, first click here. (Don’t forget to “like” the page so you can receive updates on events, news articles, and expert career advice.) On the right hand side of the page, one should see a timeline. The timeline dates from “now” all the way back to when Career Services was “founded”. If you click on the “founded” link, you will be taken to a page that gives details about the center’s founding as well as shows you a picture of Career Services’ first director, George MacFarlane Galt, graduate of the Class of 1890! In 1912, Career Services was called the “Self Help Bureau” and was designed to assist students with financial needs to find work during the academic year, summers, and post graduation.  

As you browse through the various decades, it is so interesting to see the different name changes, events, and happenings of Career Services throughout the past century. For example, I was able to read a clip from a 1935 newspaper article in the Daily Princetonian entitled, “What Employers Looked For in Graduates in 1935.” Who knew that articles like this were being written in 1935? (I didn’t!) Another milestone that caught my interest was a 1976 Daily Princetonian article titled “Career Services Reduces Seniors’ Anxiety” that discussed how students who came to Career Services were less anxious about the challenges of the job market and economy because they were developing a plan.  This is so similar to students of today!

I really like this new feature of the Career Services Facebook page. I hope other students take the time to browse through the history of Career Services to understand how the center has changed in many aspects, but remained the same in one, which is to help students find their way in the career development process!

Why I Love the Princeton University Career Services Facebook Page

I can’t imagine the world without Facebook! In high school, I was an avid MySpace user, but by the time I arrived at college, I had become a full blown Facebook addict.  Although I sometimes find myself on the site when I should be doing other productive things, there is something alluring about the site that keeps me on it.  Social media functions as a mechanism for users to share information with each other. As Facebook’s technology becomes even more sophisticated, the ways that users can share information and the type of information that can be shared seems endless. I wanted to get some quick facts about Facebook, so I went to their Statistics page. Here are some cool facts that I found:

  • Facebook has more than 800 million active users
  • More than 50% of their active users log on to Facebook in any given day
  • There are more than 900 million objects that people interact with (pages, groups, events, and community pages)
  • The average user is connected to 80 community pages, groups, events
  • On average, more than 250 million photos are uploaded per day
  • More than 350 million active users currently access Facebook through their mobile devices

I find it extremely cool that Facebook connects so many users and that it serves as a forum for information to be shared. So, you are probably wondering why do I love the Princeton University Career Services Facebook page? Here are some cool facts about our Facebook page:

  • Mythbusting Mondays – Every Monday the fanpage busts career-related myths. These myth-busting facts are normally linked to interesting articles or Career Center events that pertain to the topic
  • Event Photos – Career Services hosts numerous events each semester. We love taking pictures at these events to put up on our site. Students also like seeing themselves.
  • Fun Career Center Surveys – Throughout the semester, Career Services likes to get student feedback on a lot of career center initiatives. Students even have a chance to win prizes!
  • Interesting Articles – Every week, we try to post links to career-related articles that will grab reader’s attention. Recent posts that I’ve enjoyed reading have been “Why You Should Have a LinkedIn Profile,” “Getting Noticed, Getting Hired: Candidate Attributes That Recruiters Seek,” and “The Art of Choosing the Right Social Media Profile Photo.” All of these articles are shareable, so you can share them with others in your network.
  • Career Services Events – All of Career Services’ events are posted under the “events” tab on our page. Browsers can peruse this portion of the page to see what kind of events will be going on for the rest of the semester
  • 690+ “likes”- We have over 690 people who currently “like” our page. We love that so many people are interested in staying connected with Career Services. It is also very cool that not only students like our page, but so many alumni and recruiters do as well. So, if you haven’t done so already, make sure to go to Facebook and like our page—you will be in very good company!

Whether you are at home, school, the office, or even on the go, you can stay connected to Career Services on Facebook—it is like a one-stop shop for everything related to Career Services.