The front board of Neues Pfefferkuchen-ABC fuer artige Kinder. (Stuttgart: Lowes Verlag Ferdinand Carl, ca. 1907) Cotsen 72959.
After a really aggravating day, there probably isn’t a teacher alive who hasn’t wished that the human mind absorbed knowledge like a sponge soaks up water. Crafty teachers devise strategies that just might make learning this or that easy and supportive publishers have been known to design children’s books that look like rewards for cooperating. One of my favorites is the book above, whose binding looks like a tasty big cookie topped with split almond halves. Its title? Die neue Pfefferkuchen-ABC, which can be loosely translated as The New Gingerbread ABC (“pfefferkuchen” being another name for “lebkuchen,” the German spiced honeycakes topped with chocolate icing traditional at Christmas time).
The plate for the letter B in Neues Pfefferkuchen-ABC.
It’s an old ruse in many cultures to associate sweets with mastery of the letters of the alphabet. For example, Alberto Manguel describes a medieval Jewish initiation rite in which the teacher wrote a passage from the Bible on a slate and read it aloud to his pupil. The boy repeated them and if he did it correctly, was allowed to eat the holy words once the slate was spread with honey as a reward (thanks to Lissa Paul for this anecdote).
The frontispiece to The Renowned History of Giles Gingerbread: A Little Boy who lived upon Learning. (London: Printed for T. Carnan, 1782). Cotsen 6712.
A time-honored way of encouraging literacy in early modern England was to offer letters or hornbooks made of gingerbread as an inducement to learn their ABCs more quickly. Above Gaffer Gingerbread invites children to spend their pocket money wisely on cakes that will “feed the Little Folks, who are good,/ At once with Learning and with Food.”
A mold for a cookie hornbook and a cast from it. The letters could easily be cut apart into little tiles for spelling practice. The letterforms suggest that the mold is probably not more than one hundred years old.
At home, the conscientious gaffer took charge of inspiring his own little reluctant learner Giles, which was not all that difficult. By profession a gingerbread baker, the gaffer made his son a special gilt-covered, sugary, spicy “book.”
While the gaffer’s presentation of a table of two-letter syllables was novel, the truth is that any primer then contained such a chart, which helped children take a critical first step in learning to recognize and sound out combinations of letters. The eighteenth-century references to gingerbread letters, alphabets and books I’ve found didn’t offer any evidence that such a thing was actually available.
The “book” as pictured would have been rather unwieldly and broken apart with normal handling like taking a corner to munch as a reward for learning a bit. Size may not have been the critical issue, because the gingerbread kings and queens sold at fairs could be quite large and detailed, judging by surviving molds. The real test was carving the letters deep enough in the mold so that they would emerge from the oven sharp and legible. Using a very stiff dough with no eggs or butter would have helped.
This is Giles holding a gingerbread hornbook that is not anywhere as large as the one his father made for him. Page  in Cotsen 6729.
Another curious discovery I made researching this post was that neither Cotsen’s 1779 nor 1782 edition of Giles Gingerbread
doesn’t has the diagram of the gingerbread syllabary. Both pamphlets are complete. Missing pages wouldn’t be all that surprising for one of the most famous Newberys: it was first published around 1765 by John Newbery, the stepfather of Carnan, the publisher of the Cotsen copy.
The syllabary is present in the earliest known edition of Giles Gingerbread circa 1766 in the British Library, which can be accessed via Eighteenth-Century Collections On-line. I’m guessing the copy in Norwich, which Roscoe dated to 1764, also does. Very few copies of any British edition of Giles Gingerbread survive, having been read (not eaten) to pieces, so it is difficult to determine when and why the syllabary was dropped. I did look at digital copies of the American piracies from the 1760s and 1770s and none of them had the syllabary either.
The diagram was probably just a bit of complicated typesetting that could be cut. It slowed down the story, to tell the truth. But it is amusing to imagine that children who had read Giles Gingerbread pestered their parents for a hornbook just like it and the beleaguered publisher removed the offending passage to keep peace with gingerbread and pastry bakers all over Great Britain! Don’t quote me on that–it’s pure fantasy.
An antique mold for a gingerbread hornbook that looks something like the one Giles is holding.