Why has the use of Facebook and other social networking sites exploded? Perhaps, suggest John Jameson and Shani Hilton of Princeton’s Office of Communications, because it is now possible to interact socially with very large numbers of people in ways that are no more difficult than sending out a simple e-mail.
Most users need not worry about the coding or the construction of their pages. They can simply concern themselves with what they should share, and not share.
The technologies are changing rapidly (MySpace, for example, has lost 20% of their users in just two months), bringing enormous opportunities, challenges, and some significant policy headaches.