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French Advertising Design

Paul Poiret (1879-1944), editor, Pan: annuaire du luxe à Paris, an 1928 (Paris: Devambez …pour Paul Poiret, [1928?]). Graphic Arts Collection (GAX) Oversize NC139.D94 P36 1928q



At the time Poiret was working on Pan, his reputation as a women’s fashion designer was on the decline and by 1929, he was forced to declare bankruptcy. For this 1928 volume, he compiled more than 100 examples of advertisements for luxury goods designed by his friends, including Yan B. Dyl, Edy Legrand (1892-1970), Charles Martin (1848-1934), Tsugouharu Foujita (1886-1968), and others. Products are from a wide range of firms such as Van Cleef & Arpels, Judith Barbier, Mitsubishi, Maigret, Hermes, Lanvin, Callot Soeurs, Maxims, and the Moulin Rouge.

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