In 1933, António de Oliveira Salazar (1889-1970) led a coup d’état and established the Estado Novo (New State) or the Second Republic in Portugal. Salazar’s authoritarian regime had remarkable longevity, lasting until 1968. One of his first undertakings was to establish the powerful Secretariado da Propaganda Nacional (SPN) to present a dynamic image of his country to the rest of the world. Within a year, Portugal 1934 was published.
This striking, oversize paperback is filled with high-quality graphics including photomontage, full-page bleeds, and multiple fold-outs, under the direction of Antonio Ferro, chief of propaganda and communication. To his credit, Ferro hired the best photographers and graphic artists of the time, including Alvão-Porto, A. Rasteiro, João Martins, Diniz Salgado, Ferreira da Cunha, Francisco Santos, Horácio Novais, Joshua Benoliel, and others.
There were at least three variations. Princeton’s copy has an orange cover, while others have black and green covers. There may have been more.
Portugal 1934 (Lisbon: SPN [Secretariado da Propaganda Nacional], 1934). Graphic Arts 2011-