Das Plakat: Mitteilungen des Vereins der Plakatfreunde [The Poster: Report from the Friends of the Poster] (Berlin: Verlag Max Schildberger, 1910-1921). Graphic Arts has 1913, 1915, 1920. (GAX) in process
In 1905, a German dentist named Hans Josef Sachs (1881-1974) founded the Verein der Plakat Freunde (The Society for the Friends of the Poster). By 1910, Sachs had his own magazine Das Plakat, dedicated not only to posters but all aspects of commercial German graphic art. The bimonthly magazine included letterheads, packaging labels, playing cards, cubist advertisements, and propaganda. Das Plakat’s logo and early covers were designed by Lucian Bernhard (1883-1972), who would later join Elmer Adler (1884-1962) at the Pynson Printers in New York City.