Before Elmer Adler (1884-1962) came to Princeton University and before he entered the world of publishing, Alder worked in the family business, L. Adler Brothers & Co., a Rochester, N.Y. clothing manufacturer. As salesman and later, advertising manager, Adler promoted and defined their men’s line to gentlemen “with whom correctness of clothes is a creed.” To give the advertising a unique style, Adler hired designers T.M. Cleland, Walter Dorwin Teague, and James Montgomery Flagg, among others. Here are a few examples of their work.
