I Promise to Love You

During the College Art Association annual conference this weekend, we were able to view Tracey Emin’s new graphic work published by Times Square Arts (TSA) and s[edition]. The three minute video, I Promise to Love You, was prepared as part of the Midnight Moments series and plays each night in February from 11:57 to midnight on dozens of the Times Square monitors.


According to TSA, “the program is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on billboards throughout Times Square every night.” Emin wrote six love messages, which have been animated and synchronized across several blocks. Glowing red and blue text slowly spells out her message as if written by her own hand, complete with crossed-out mistakes.


s[edition] is a digital publisher working with top selling artists to produce limited editions that exist only in a digital format. Damien Hirst, Shepard Fairey, Jenny Holzer, and Yoko Ono have also created works for this series selling from $8 to $1600 (including a certificate of ownership). Emin’s digital neons are in an edition of 2,000 and the price rises as the edition sells.