- Educate the Princeton community about the ethical options that underlie their apparel choices.
- Motivate individuals to act on their values and their rationality.
- Inspire people to think of their smallest actions as having the potential to contribute to human welfare.
- Connect people to organizations and companies that compensate workers with a living wage.
To educate organizations and individuals on the importance of a “living wage” and to connect those who want to start making a difference to organizations that work specifically with living wage contractors by emphasizing the morality and rationality of buying living wage made products.