Cell Press, an imprint of STM pub­lisher Else­vier, has announced that ‘Arti­cle of the Future’ is the recip­i­ent of this year’s PROSE Award for Excel­lence in Bio­log­i­cal and Life Sci­ences, pre­sented by the Pro­fes­sional and Schol­arly Pub­lish­ing (PSP) Divi­sion of the Asso­ci­a­tion of Amer­i­can Pub­lish­ers (AAP).

In Jan­u­ary 2010, Cell Press launched a new for­mat for the online pre­sen­ta­tion of research arti­cles that breaks free from the restraints of hard­copy — ‘Arti­cle of the Future’. This new, more inte­grated and linked arti­cle for­mat, allows each reader to cre­ate a per­son­alised path through the article’s con­tent based on his or her own inter­ests and needs.

This year’s win­ners were deter­mined by a dis­tin­guished panel of 16 PROSE judges, out of a record-breaking 491 entries — more than ever before in its 35-year his­tory — from more than 60 pro­fes­sional and schol­arly pub­lish­ers across the country.

Devel­oped in col­lab­o­ra­tion with authors and read­ers, ‘Arti­cle of the Future’ reflects Elsevier’s and Cell Press’ ongo­ing com­mit­ment to evolve the con­cept of a sci­en­tific pub­li­ca­tion in con­junc­tion with the devel­op­ment of new tech­nolo­gies and functionalities.”

source:   Knowl­edge­s­peak Newslet­ter, Feb. 9, 2011