Imagine for a moment that you are in your kitchen in search of a mid-day snack. Something not too heavy; perhaps some celery sticks? Maybe slice up a banana and make a smoothie? Then you remember the smoked salmon you bought this morning. "That sounds perfect" you think as your hand grips the refrigerator door handle. "I'll just have a nibble..." WHOOSH Suddenly your face is wet and you are momentarily blinded by a flash of bright red: a lobster is leaping at your throat, riding an icy blast of fridge-water.
What I want you to imagine is, and really try to hold this in your mind; what does your face look like as you twist away from the gnarled pincers of a lunging sea-beast? Think hard, then scroll down to see the picture below, which is from an advertisement I saw last week in an airplane magazine:
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I'm willing to bet that you wouldn't look as delighted as this woman. "Oh Mr. Pincers, you got me again!" But then again, since when are advertisements reflective of real life? People take showers under waterfalls all the time on American TV, and as Mitch Hedburg once pointed out, actually "that thing would knock you on your ass." Flying lobsters, waterfalls.... both capable of ass-knockery, both enduring symbols of freshness.

I didn't know where you were going with this first paragraph.... I thought maybe you were going to introduce those wiggly larval things you videotaped... what were those, anyway/
On top of that, it's curious that she seems to be positioned partly inside the door, which she is in the process of opening?