Beer or Wine: It's Not That Simple
The most fascinating clue into psychological differences between Americans and Chinese came to me over several glasses of beer. It wasn’t in a packed Chinese bar or club, which some expats have tried to convince me are actually the best places to learn Chinese language and culture. No, it occured to me back in Michigan as I sat down for a Guiness with Jiang, my conversation partner, on a Friday evening.
As we opened the bottles of Guiness (by far her favorite brand of beer), I asked what I thought would be a simple question:
“Do you like wine or beer more?”
Silence.
“How can you say? They’re just DIFFERENT,” she finally responded.
“But you can just see how much you enjoy wine when you drink it and then compare that amount to how much you enjoy beer when you drink that. Just because they’re different doesn’t mean you can’t compare them,” I countered. But we were at an impasse. My question seemed to her impossibly irrelevant or overly simplistic.
My surprise at her refusal to answer made me feel that I had stumbled onto an important difference. At the time I was preparing for my second trip to China, so I resolved to get to the bottom of this question—to see whether this was a personal quirk belonging only to Jiang or whether this was in fact a larger trend.
After 4 months of pestering the Chinese populace about its preferences, I’m only more convinced that Jiang’s response was not a fluke. It seems that Americans are constantly evaluating the objects, experiences, places, and even people around them in terms of enjoyment so that we can maximize our pleasure. As an American, I can tell you that I usually like beer over wine. It seems natural that Americans, living in a consumeristic and individualistic culture, emphasize our own enjoyment by constantly comparing new objects, ideas, and experiences on the basis of how much pleasure we derive from them. An object is as valuable as it is pleasing to us.
Given my American upbringing, I wondered what could take the place of pleasure. The answer, it seems, is that in collectivistic China there are many other considerations that take precedence, such as the wants and desires of others. There is less individual choice in China, and there’s also much more consideration of group harmony. For example, instead of everyone ordering their individual favorite dish when eating at a restaurant, dishes are ordered as a group and shared communally. In this way, the individual’s desires are not of central importance.
Also, clearly stating a preference in a group could lead to a situation in which that preference is unmet, leaving everyone unsatisfied. If I declare that my absolute favorite is fish heads, it becomes the host’s duty to order fish heads. But if the restaurant doesn’t have fish heads, then the host is embarrassed and the guests are embarrassed. However, if our preferences are hidden, even to ourselves, then there is no group disappointment.
Because of this, I wonder to what extent the Chinese simply mask their true preferences in the interest of not offending other people or whether preferences just aren’t as central to the Chinese mind. Of course, Americans do the same; when cab drivers ask me what I think of China, I opt for the positives. But thinking of my conversation partner’s refusal to favor beer over wine, or my students’ hesitancy to come out with their favorite TV shows, I’m more convinced that the result of my 4-month investigation is that at bottom there’s a difference in the centrality of personal preference.
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