The Unluckiest Phone Number in China
Anyone who’s opened a fortune cookie knows that the Chinese are no stranger to lucky numbers. On second thought, fortune cookies are a Japanese invention popularized in California.
But the fact remains. While Chinese hotels routinely have a 13th floor, Chinese people often avoid phone numbers with the number 4, pronounced ‘sì’ which sounds like ‘sǐ’ meaning ‘death.’
Conversely, the number 8 is in hot demand, although the reason is somewhat harder to understand. The story goes that ‘bā’ (8) sounds like ‘fā’ from ‘fācái’ ‘get rich,’ arguably the most culturally sanctioned action in China.
The result is that business numbers tend to be barked over tinny bus speakers, making Chinese sound strange even to locals, “Please call ba ba ba ba ba ba ba ba!”
Phone numbers are so meaningful here in China that I, at one point, earned (undeserved) cool points for owning a phone number that ended in 007, as James Bond is known in China. Those cool points ran out either when I changed numbers or back when my Chinese friends realized that I bore no resemblance beyond the number.
Phone numbers full of 8’s abound, but I would guess that China has never seen a phone number made entirely of 4’s. Barring that, the title of China’s unluckiest phone number must fall on a number brought to my attention recently:
13843824848
In pīnyīn, that sounds a lot like: Yāosānbā! Sǐ sānbā a! Sǐ bā! Sǐ bā!
幺三八!死三八啊!死吧!死吧!
She-devil! Die she-devil! Die! Die!
It’s astounding that a phone number could convey such information. That’s the magic of a language with such an astounding number of homophones.
The crux of the unluckiest phone number is that 38 ‘sānbā’ is the same as ‘March 8th.’ That particular date was borrowed as a derogatory term for women, probably because that day is also International Women’s Day. 4 is ‘die’ again, while 8 (when not denoting ‘she-devil’) here is now ‘bā’ a particle that makes the sentence a command.
I can only imagine what that would sound like shouted over a tinny bus speaker.





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