Card carrying members of the ACLU, 1988

One of the largest and most fre­quently used Pub­lic Pol­icy col­lec­tions at Mudd Man­u­script Library is the Amer­i­can Civil Lib­er­ties Union (ACLU) records.  (For a descrip­tion of the ACLU and its doc­u­ments, see our pre­vi­ous library blog entry). The ACLU’s Audio­vi­sual Mate­ri­als Series, how­ever, has been lit­tle used, but a few films that were recently dig­i­tized will be fea­tured on this blog in the com­ing weeks. As an intro­duc­tion, here is a pub­lic ser­vice announce­ment (PSA), part of the first tele­vi­sion adver­tis­ing cam­paign in the his­tory of the ACLU, a result of the orga­ni­za­tion being drawn into the 1988 U.S. Pres­i­den­tial campaign.

In his nom­i­na­tion accep­tance speech, Demo­c­ra­tic can­di­date Michael Dukakis asserted that the elec­tion would be “about com­pe­tence, not ide­ol­ogy” and dur­ing the cam­paign that fol­lowed, tied his GOP oppo­nent, Vice Pres­i­dent George Bush to the scan­dals of the Rea­gan admin­is­tra­tion.  Bush coun­tered by por­tray­ing Dukakis as a lib­eral out of the main­stream.  Employ­ing a phrase res­o­nant with one used by the noto­ri­ous Sen­a­tor Joseph McCarthy, he called Dukakis a “card-carrying mem­ber of the ACLU” (a state­ment Dukakis him­self had made in a mag­a­zine inter­view the pre­vi­ous year).  The ACLU decided to use Bush’s attack as a pub­lic rela­tions oppor­tu­nity. The PSA is one of three tele­vi­sion com­mer­cials, pro­duced by the ACLU’s South­ern Cal­i­for­nia chap­ter, in which Burt Lan­caster, Jill Eiken­berry, and Michael Tucker explain why they are card-carrying mem­bers of the ACLU. All com­mer­cials end with the line: ”No one agrees with every sin­gle thing they’ve done. But no one can dis­agree with the guid­ing prin­ci­ple — with lib­erty and jus­tice for all.”The actor, direc­tor and pro­ducer Burt Lan­caster (1913–1994), win­ner of an Acad­emy Award and Golden Globe, was a vocal sup­porter of lib­eral polit­i­cal cases. The actress and actor Jill Eiken­berry and Michael Tucker, a mar­ried cou­ple, are best known for their appear­ance together in the pop­u­lar tele­vi­sion series L.A. Law (1986–1994).

The VHS tape on which this PSA is found is part of the Audio­vi­sual Mate­ri­als Series of the Amer­i­can Civil Lib­er­ties Union Records (Box 2039).

 

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