A new book, (Firestone GE170 .E5774 2010) The Environmental Politics of Sacrifice, challenges the widely held assumption that people will not sacrifice for environmental goals. In his own take on the topic, Worldwatch senior researcher Erick Assadourian observes that even the word "sacrifice" has become taboo - associated more with violent rituals (think Indiana Jones and the Temple of Doom) than with its root meaning, "to make "sacred."
Read: What Would You Sacrifice for a Secure Future? by Erik Assadourian
Source: Worldwatch Institute mailer, Oct. 7, 2010
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