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Category: Publicity and Campaigns

  • World War II “Trainwomen” of the Long Island Railroad

    In 1942, The Long Island Railroad (LIRR) took the unprecedented step of hiring women as engine cleaners. World War II’s labor shortages had opened new doors for women, especially in the transportation industry. The engine cleaners performed well, so the LIRR hired many more women for positions previously held only by men, dubbing them “trainwomen.”…

  • Comics as Education, 1950s-1980s

    By Zachary Bampton ’20 From the 1950s onward, comics and their bright colors, bold drawings, and interesting stories have captivated a young American demographic. However, their popularity drew in other eyes, too. Civic and political groups took notice of this market audience and attempted to reach them by utilizing the medium as a teaching tool.…

  • “A Princeton Student’s Letter to His Father” and the Election of 1912

    With Father’s Day coming up this weekend and the United States in the midst of a particularly contentious election season, this seemed like perfect timing to highlight a 1912 pamphlet found in the Princeton University Publications Collection (AC364), “A Princeton Student’s Letter to His Father and His Father’s Reply” (Box 2).

  • “The Man Who Was Right Too Soon”: Nuclear Test Ban film

    By Sarah Robey [We recently digitized a campaign film from the Adlai E. Stevenson Papers, located in our Public Policy Papers. The film, “Nuclear Test Ban,” was produced as a televised campaign program for Stevenson’s 1956 presidential bid against Dwight D. Eisenhower. The film speaks to an important transitional moment in the American encounter with nuclear…

  • “Princeton: A Search for Answers,” 1973

    During a morning session of the President’s Conference in the early 1970s, a member of the student panel told the assembled alumni that she had come to Princeton “not to find a way of making a living, but instead to find a way of making a life.” Filmmakers Julian Krainin and DeWitt Sage used this…

  • Residential Colleges and Wu Hall

    In this short video from around 1983, President Bowen discusses Wu Hall, the then-new dining facility for Butler College. The video highlights three elements that played increasingly significant roles in shaping Princeton over the following decades: the support of alumnus Gordon Wu, the residential colleges system, and the architecture of alumnus Robert Venturi. We don’t know…

  • Dean Fred Hargadon on Princeton admissions, circa 1990

    Today’s post was written by Lisa Dunkley ’83, Project Analyst at the Office of Development, who worked under Fred Hargadon from 1988 to 1994. “Yes!”  Those of us who knew, or knew of, Dean Fred Hargadon cannot hear that exclamation without thinking about the blunt, welcome way successful Princeton applicants (and Stanford students before them)…

  • A lesson for fundraisers: the solicitation process for “A Campaign for Princeton,” 1982

    In a previous blog we discussed the three-year $53 Million Campaign, launched at the beginning of Robert’s Goheen’s presidency in 1959. On an even larger scale was the five-year fundraising campaign that was launched on February 19, 1982 during the presidency of Goheen’s successor William G. Bowen. The goal for “A Campaign for Princeton” was…

  • “Princeton University: Conversations that matter,” 1991

    After the 1960 and 1961 “Princeton newsreels” featured last week, which marked a new stage in Princeton’s public relations efforts, it is interesting to make a 30-year leap to view a film that was produced for the Admissions Office by Andrew Greenspan: “Princeton University: Conversations that Matter” (1991). Focusing on the academic climate and intellectual…

  • Keeping the donor base informed: Princeton newsreels, 1960-1961

    During the $53 Million Campaign (1959-1962) a 13 x 10 foot scale model of the Princeton campus  toured 19 major cities and displayed at meetings of the regional leaders of the fund drive. To keep Princeton alumni further informed about progress and developments on campus, the Alumni Council sponsored two “Princeton Newsreels” in 1960 and…