This Week in Princeton History for October 12-18

In this week’s installment of our recurring series bringing you the history of Princeton University and its faculty, students, and alumni, a rally mourns the death of Matthew Shepard, controversy surrounds an advertisement in the Daily Princetonian, and more.

October 13, 1998—About 100 Princeton University students rally to mourn the loss of Matthew Shepard, a student at the University of Wyoming who was tortured and murdered in an anti-gay hate crime. Caroline Baker ’02, co-president of Princeton’s Lesbian, Gay, and Bisexual Alliance, says she is particularly affected by Shepard’s death because he “had just been doing what we had been doing—planning the LGB awareness week.”

Clipping from the Daily Princetonian. Caption reads: “Students sing at the candlelight vigil held Monday night in memory of hate-crime victim Matthew Shepard, who died earlier that day.”

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“Make This World Safe for the Babies”: The Liberty Loan Committee’s Appeal to American Women

Exactly a century ago this summer, the United States began borrowing money from its own citizens. World War I brought with it the need for dramatic increases in government spending, and appealing to patriotism was one way to find the funding. The Liberty Loan Committee, one of the largest committees in American history, organized highly successful advertising campaigns to convince average Americans to buy Liberty Bonds.

Though today’s Americans consider the purchase of government bonds as routine for investors, it was a major innovation. Borrowing and lending moved to the social mainstream. The Liberty Loan Committee innovated in another way, too, however. Among their many different campaigns was one targeted at women as investors. The Report of National Woman’s Liberty Loan Committee for the First and Second Liberty Loan Campaigns gave the text of an ad they ran in newspapers nationwide, including the line, “For the first time in our remembrance women are asked to come into BIG BUSINESS as partners.”

Liberty Loan Committee Records (MC089), Box 14, Folder 29.

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