By Xinxian Cynthia Zheng GS
Recently, I found a file of 72 “Chinese New Year cards” in the Princeton University Library Records (AC 123). Looking through them, I saw that they were a syncretic fusion of Chinese and Western elements, rather than the kind of Chinese New Year cards I usually receive from friends now. Dated between 1935 and 1942, many of these “Chinese” cards came from non-Chinese Westerners—some were book collectors and art connoisseurs, while others were individuals with non-profit organizations. They were sent to Dr. Nancy Lee Swann (1881–1966), one of the first female scholars of Chinese history who served as the curator of what became Princeton’s East Asian Library between 1931 and 1948.
Intriguingly, the existence of these “Chinese” cards suggests Chinese elements became part of the consumption culture of celebrating Christmas and New Year’s Day for some in the Americas. Beginning in the nineteenth century, people increasingly romanticized the two religious festivals and made them the rites of selling and buying, as Leigh Schmidt has detailed in Consumer Rites. Just as individual tastes varied in Christmas shopping, these “Chinese” cards also show significant diversity. They came in various sizes, ranging from a greeting on letter size paper to a small card of 5 × 2.75 inches. The cards employed metaphors from Chinese arts and classics in the personalized envelopes, cover illustrations, and greeting messages. Depending on the social context and the sender’s relationship with the recipient, individual authors used elements of Chinese culture as tools to socialize with colleagues, pay respect to friends, convey messages of religious teaching, send off encouragement and good wishes, and reinforce the effect of fundraising. This blog post is the first in a two-part series about these cards. Here, the focus is on cards blending Eastern and Western themes in cards from religious groups and non-profit organizations. Next month, I will highlight the imagery Chinese scholars used in corresponding with Princeton’s librarian.