By Zachary Bampton ’20
From the 1950s onward, comics and their bright colors, bold drawings, and interesting stories have captivated a young American demographic. However, their popularity drew in other eyes, too. Civic and political groups took notice of this market audience and attempted to reach them by utilizing the medium as a teaching tool. The goal was education, not entertainment. Pulled from our Public Policy Papers and University Archives here at the Seeley G. Mudd Manuscript Library, these comics demonstrate a mass market approach to education by unconventional means.
Materials for an unpublished comic book found in the Fund for the Republic Records (MC059) provide insight into the motivations and decision-making process for these publishers. In 1955, Dan Barry proposed a comic to Fund for the Republic provisionally titled “Our Civil Liberties, Their Meaning, and the Threats They Face”. Noting the “70 million regular readers” of comics as well as the disparity between 43% of the “newspaper public” reading the editorial versus 83% reading the comic strips, Barry articulated the potential and “great need for free-minded liberal material in this powerful medium”.