Cell Press, an imprint of STM publisher Elsevier, has announced that ‘Article of the Future’ is the recipient of this year’s PROSE Award for Excellence in Biological and Life Sciences, presented by the Professional and Scholarly Publishing (PSP) Division of the Association of American Publishers (AAP).

In January 2010, Cell Press launched a new format for the online presentation of research articles that breaks free from the restraints of hardcopy – ‘Article of the Future’. This new, more integrated and linked article format, allows each reader to create a personalised path through the article’s content based on his or her own interests and needs.

This year’s winners were determined by a distinguished panel of 16 PROSE judges, out of a record-breaking 491 entries – more than ever before in its 35-year history – from more than 60 professional and scholarly publishers across the country.

Developed in collaboration with authors and readers, ‘Article of the Future’ reflects Elsevier’s and Cell Press’ ongoing commitment to evolve the concept of a scientific publication in conjunction with the development of new technologies and functionalities.”

source:   Knowledgespeak Newsletter, Feb. 9, 2011