Category Archives: Communications

Cordelia Xie ’16, Havas Life

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Cordelia-XieDay One

My fellow Princetern Shubham and I arrived at Havas Life on Madison Avenue, New York, on Wednesday, January 29th. We first met with Lorraine Forster from Human Resources, who had graciously planned out our schedule for our three-day Princeternship. She gave us an overview of Havas Life, Havas Lynx, and Health4Brands, three healthcare advertising agencies under the umbrella of the Havas Company. Havas does a wide range of healthcare advertising for direct-to-physician, direct-to-patient, and direct-to-payer products. I have a strong interest in health and public policy, so I was very excited to learn about the extensive process of producing a product campaign.

Throughout our three daysXie 1 at Havas, Shubham and I were fortunate enough to meet employees from various departments within Havas, ranging from Account, New Business, Project Management, Editorial, Copy Writing, Art Direction, Medical Direction, and Production. On Wednesday, I particularly enjoyed meeting with Christine D’Appolonia, the Managing Director of Havas Metro, who is in charge of overlooking the whole ad-making process. Havas is mainly concerned with producing ads for pharmaceutical companies, so Christine informed us that there are very fine distinctions between word choice and imagery because of strict FDA regulations. Christine works closely with all departments within Havas Metro, so she also works with Juliette Montoya and Meredith Levy of New Business to reach out to new clients. New Business creates a support group for reaching out to new agencies and organizing pitch presentations to prospective client in hopes that they will agree to work with Havas. Juliette and Meredith stressed that the pitch process is highly organized, starting with research, strategy, visual concepts, account, to final presentation.

During lunch on Wednesday, we met Jessica Wey ‘07. She had majored in Molecular Biology at Princeton and actually started working in healthcare advertising without much prior knowledge of the field. As a copy writer, she enjoys having a tangible product of her work. Her Princeton education has also given her a basic scientific background on the pharmaceutical brands she works on. Jess showed us some pieces in her portfolio and pointed out subtle nuances within each ad that were meant to elicit a specific response from the viewers.

Day Two

On the second day of our Princeternship, we were able to meet with employees from both Havas Life and Health4Brands . In the morning at Havas Life, I particularly enjoyed speaking with Chelsea Tholen and Genevieve Breen from Account, the department that serves as the liaison between the client and the agency. They informed us about the differences between domestic and global product advertisement. For example, Genevieve is working on a global summit for a drug treating Type II Diabetes. Each country launching this product has different local needs and regulations, but the global team still needs to maintain a consistent message for the brand. I am very interested in international development, so it was fascinating to hear how one advertising agency deals with both domestic and global brands.

In the afternoon, Shubham and I took a cab to Chelsea to visit the office of Health4Brands. Health4Brands and Havas Life essentially take on the same roles, but they are separated into distinct agencies in order to establish a firewall between competing clients. There we learned about direct-to-payer account managing, a topic we had not covered at Havas Life. In addition to advertising for direct-to-physician and direct-to-consumer products, Health4Brands also collaborates with marketing teams in pharmaceutical companies to ensure that insurance companies will cover the pharmaceutical company’s specific new product. We also met with Sai Lyer, the Medical Director, who has a PhD in Biochemistry. His main job is to collaborate with the strategy team in order to come up with medical strategies and also medical background information for internal education within the agency. As medical director, he needs to test these market strategies through qualitative research in order for the creative team to come up with the most creative, scientifically accurate, and distinct campaign.

Day Three

On the last day of our Princeternship, Shubham and I sat in on the agency’s Digital Bootcamp, an informative workshop aimed to create new opportunities for the agency. The presentation introduced a range of new medical technologies, from wearable electronics to Google Glass. Digital Bootcamp seems to be a good way to inform the employees about the fast-paced changes in the digital world. In the afternoon, we met with Kat Yang and Alexander Ferrara, both Copy Writers in Havas Metro. Then we spoke with Melissa Saling and Stephanie Sahno from Project Management. Project Management is distinct from Account in that Account serves as a speaker for the clients’ needs whereas Project Managers need to assess the realistic budget, timing, and risks associated with a certain project. At the end of the day, we said goodbyes to everyone, especially Jess Wey and Lorraine, who were the key coordinators of this Princeternship.

Xie 2Overall, this Princeternship has given me insight not only on what goes on in an healthcare advertising agency, but also a feel for what it is like to work in this industry. Of all the different departments, I was personally most interested in Account and Project Management; the idea of bringing together all the departments into one cohesive group was very exciting to me. It was also interesting to see how the employees within the agency come from all different backgrounds.  Some majored in Molecular Biology while others in English, and, some have always worked in healthcare advertising and others have worked in consumer advertising or consulting. The work environment is very conducive to collaboration and every department has opportunities to work with all the other departments. Although the employees admitted that their work could be stressful, I could sense their passion for what they do at Havas. Once again, I would like to thank Jess, Lorraine, and all the people at Havas Life we met in the course of three days. Although I am still unsure if I would like to pursue a career in advertising, this experience has definitely opened up some new doors. This Princeternship Program has been an amazing opportunity that I would recommend to all Princeton students.

 

Shuyang Li ’16, AppNexus

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Shayang-LiI walked into the AppNexus office in New York unsure of what to expect. I left it with a sense of wonder and excitement about the online advertising industry.

Before this Princeternship, I knew precious little about advertising online, save that Google was involved, pop-ups were annoying, and Youtube ads even more so. On January 6, I couldn’t help but feel a little nervous as I sat on the train to New York: would I really be able learn what I wanted about the company given my lack of background knowledge? I fiddled with my phone, scrambling to read just a few more articles on ad networks, as I waited with my fellow Princeterns Martina, Linda, James, Paco, and Michael.

AppNexus’ office temporarily blew away my doubts. The two floors taken up by the company were brightly colored, the top floor entirely in black and orange. It didn’t feel like a stereotypical startup warehouse—rather, it was a beautifully designed, spacious workspace. In one turn of my head my eyes could sweep across a cafeteria, glass-walled conference rooms named after board games, rows of desks with no separators, and a wall dotted with alcoves. Dale Levine, University Recruiter at AppNexus, told us the wall was still under construction. Nonetheless, it took a conscious effort not to climb into a recess to see what working there would feel like.

My prior misgivings were dispelled for good by Zach Kwartler ’11. Zach introduced AppNexus’ business model and its place in the modern advertising infrastructure. I learned how ad networks developed from the impracticality of an advertiser maintaining dozens of relationships with each publisher hosting his ads, and the logistical problems of updating advertisements that were spread over several servers. Ad exchanges were born as a way to bypass financially inefficient daisy chains of ad networks. Leaving the introduction presentation, I felt ready to start my shadowing.

First, I shadowed Rob Hazan ’06, a manager in the Technical Services branch of Global Services. He didn’t have any client calls or meetings for me to sit-in on, but I was able to sit down with Rob and his team and really explore the responsibilities of Technical Services. Rob was extraordinarily accommodating, answering a lot of questions I had about the basic organization of AppNexus services and the industry as a whole. I learned about the API that clients could use to build their own apps on the AppNexus platform, and got an introduction to the complicated console that clients use to bid and utilize AppNexus’ services.

At our Princetern lunch with the Princeton alums, we were able to discuss the changes at Princeton and hear the alums talk about their work and lives. Work seemed for them not to be a chore or a task, but more of another enjoyable environment in which they spent time pursuing their interests. Indeed, the conversation drifted from how Princeton has changed to their favorite listservs at AppNexus. Toward the end, AppNexus CEO Brain O’Kelley ’99 dropped by to meet all of the Princeterns!

After lunch, I shadowed Mark Ha ’13, a software engineer. I learned about his experience with Android and iOS programming, and I was able to watch him work in Objective C. He explained the AppNexus SDK and the MRAID standard for mobile rich media advertisements. We discussed different programming languages and his usual tasks as an engineer. Mark also taught me about stability and testing in apps, and gave me advice on picking up programming and various languages.

Finally, I shadowed Peter Yu ’13, a software developer with the Development and Operations team, who managed AppNexus apps and their deployment. We talked about app deployment efficiency and how his team was switching deployment schemes. Peter taught me about Xen and Linux Containers, methods for virtualizing computer hardware, and their differences.

As I walked back out of the AppNexus lobby, I could not help but look back fondly and wish the Princeternship lasted for more than a day. The people I met were incredibly friendly and eager to teach me about their jobs and the field, and the company operated with all the confidence and poise of an industry leader.

I would like to thank Dale Levine for coordinating the Princeternship experience, as well as Zach, Rob, Mark, Peter, and all the other alums and AppNexus employees for making the Princeternship a fantastic experience.

 

Tyler Lee ’15, Rutgers University Press

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Tyer-LeeFor our Princeternship, my classmate Rose and I were lucky enough to have the opportunity to shadow Mr. Dana Dreibelbis ‘78, an editor at Rutgers University Press. Only a short drive away from Princeton, the Press is also located conveniently close to the New Brunswick train station. Our host welcomed us warmly and offered us tea and coffee, apologizing for the fact that the office was undergoing some repairs, a fact that in no way hampered the enriching nature of our experience.

Mr. Dreibelbis began by explaining his job and giving us a comprehensive overview of university press publishing. We flipped through the catalog for the Press, noting the wide array of books published on a variety of academic topics. As an acquisition editor, Mr. Dreibelbis both receives and solicits proposals for academic manuscripts, specifically clinical and medical topics. These types of books, we learned, are fairly unique among academic publishing, as a large part of medical publishing occurs in journals, in addition to the fact that they often pose a greater design challenge, requiring detailed images. This, however, makes for a very cool finished product – later, he took us downstairs to the Rutgers bookstore and showed us some miniature, pocket-sized spiral-bound reference books for medical students with illustrated step-by-step instructions.

Next, we met with a production manager who laid out in detail the various steps that a manuscript goes through to become an actual, physical book. I was impressed both by the number of decisions that are made for every book’s production – whether to make it hardback or paperback, whether to use offset or digital printing – as well as by the high level of communication with the author. In particular, we learned that authors are very involved in the design of their book and often have a specific image that they provide for the cover, which I found interesting in comparison to trade publishing, where authors often have no say in their book’s cover.

The second day, we sat in on a staff meeting, in which the various departments all reported on their current projects and activities. Before this Princeternship, I definitely had not been aware of how many different dimensions there are in the publishing process, and it was especially interesting to hear how important marketing was. We learned about the various ways the books are marketed – through social media, book fairs, and more. Another key aspect is the season in which books are published. The biggest season is the spring, so ideally books are published in May. This is so that review copies can be sent out in June to professors around the country, who will then hopefully purchase the book to use in a class. However, the winter season is important in publishing as well due to the holidays! Again, this was something I hadn’t even considered as being a part of the publishing process, and I was intrigued to learn how important it was.

Overall, Mr. Dreibelbis emphasized the open aspect of the publishing industry, and the fact that one can really have any background to get involved in the field. He also spoke positively of the benefits of a smaller press such as this one, in which everyone is aware of their roles and eager to help junior staff learn. From my few short days there, it seemed as though the staff was very friendly and close-knit. Another aspect that I particularly liked was the fact that multiple professionals at the Press cited the rewarding nature of their work, and how they felt involved and well-read due to the many fascinating authors and topics that they engage with. For me, this Princeternship definitely solidified publishing as a potential career option, and I would absolutely recommend the Princeternship Program to other students – it really does offer an invaluable first-hand experience.

Rose Lapp ’15, Rutgers University Press

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Rose-LappWhen we arrived at the office of the Rutgers University Press the morning of the first day of our Princeternship, we noticed there were fans blowing everywhere, and big plastic curtains separating the entryways. Apparently, due to freezing weather conditions, the ceiling pipes had burst just that weekend, soaking a large part of the building, including the office of our Princeternship host, Acquisitions Editor Dana Dreibelbis ‘78. Nevertheless, he (and everyone else in the office) was unbelievably accommodating, and did not let the inconvenience get in the way of letting us see the publishing process.

Our first day was primarily informational. We were shown around the office, visited both editing and publishing offices, and admired the stacks of books. The Press keeps a copy of every book they’ve ever published, which was pretty amazing to witness. We spoke with both Dana and a member of the production team to get a better sense for what a normal day for a Press employee might look like and spent some time browsing the catalogs to see what kind of books are published by an academic press, as well as how they are marketed, packaged and sold.

On the second day, we got to sit in on a full staff meeting, which I think was the most valuable part of the Princeternship for me. We were able to follow along on budget sheets and agendas that were handed out to us, as well as to the staff, as the heads of the various departments made their presentations. The office is relatively small—only seventeen people—so it was easy to figure out who everyone was, and what the inter-department relationships are like.

I came into the week interested in editing, but knowing nothing about the production or business aspects of the publishing business. I was surprised by how interested I was in layout and design, as well as by the thought processes that go into marketing and publicizing a book.  These two days shadowing Mr. Dreibelbis were really informative, and I would recommend this Princeternship to anyone who thinks they might be interested in publishing (from copy editing to layout to sales) as a way to learn more about the overall process. For me, it solidified publishing as a possible and exciting career for me after graduation.

Sydney Kersten ’16, Rutgers University Press

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Sydney-KerslenThe atmosphere inside Rutger’s University Press was relaxed yet professional, and had an air of honesty about it.  Mr. Dana Dreibelbis ‘78, our host, and executive editor of the University Press, gave us a tour of the place, a one-year-old facility recently moved above a bookstore, a fitting location.  One of the first tasks we were given was to read a 100 page manuscript, and in the words of Mr. Dreibelbis, “do the Hemingway thing,” and read it.  He heads the medical side of publishing for the University Press, in an attempt to do what few university presses do and include professional medical works in their publications.  He pulls in an entirely different side of academia, compared to the typical manuscripts received regarding anthropology, sociology, and such.  His publications are in the fields of pediatric urology, oncology, neurology and cardiology with a wide range of audiences, from medical students, to athletes, to parents.  With medicine as his focus, part of the shadowing included a short walk over to Rutgers Robert Wood Johnson Hospital.  We sat in on a meeting in which he discussed a prospective book with the chair of the Department of Obstetrics, Gynecology and Reproductive Sciences.  As the director of the Women’s Health Institute at the medical school, this doctor proposed a book combining female collegiate athletes and her extensive knowledge in obstetrics.  It was an eye-opening experience to be on the inside, watching this process unfold.

Originally meant to be a two day Princeternship, it was unfortunately cut short.  One day, however, was enough to give me an incredible appreciation for the work the Rutgers University Press staff do.  This small business is a smoothly running machine, and I am so thankful for the opportunity to have been a part of the process for a day.  The insight I gained in this Princeternship was invaluable, and I cannot thank my host enough for the experience.

Natalie Gasparawicz ’16, Rutgers University Press

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Going into my Princeternship, I expected it to be a valuable experience, and offer me a glimpse into the real world of academic publishing. Fortunately, this is exactly what happened. I shadowed the Executive Editor of Rutgers University Press, Dana Dreibelbis ’78, for a day. From the start he made me feel welcome with his enthusiasm for publishing and his openness.

The day began with introductions and a discussion of what my interests were about publishing. I wanted to simply get exposed to as much as I could about publishing. Thus, Dana gave me background knowledge about the academic publishing business, showed me materials – including seasonal catalogs of the books Rutgers University Press has published –  and shared his experiences in the field. He also gave me one of his client’s sample manuscripts to look at—this gave me an insider’s look into one of the stages of the publishing business.

Another exciting part of the day was when we had the chance to sit in on a typical publisher’s meeting with an author—something I would not have been able to witness if it weren’t for this opportunity. By the end of the day, I was able to meet with one of Dana’s colleagues and had the opportunity to hear Dana’s advice about going into publishing right after graduation.

I’d like to thank Dana for teaching me about the nature of the publishing business and his own work, as well as showing me around. This opportunity has made me realize that publishing is not exactly how I envisioned, but is something I’d like to consider in the future.

Martina Fouquet ’16, AppNexus

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Martina-FouquetFrom the moment I walked in I knew there was a large Princeton influence in the building. Decorated in orange and black, the AppNexus office reflected founding members Brian O’Kelly ‘99 and Mike Nolet ‘04 love for their alma mater. The building was filled with young people who appeared to not be stressed and to be whole-heartedly productive. With basketball courts, open snack bars and a “cheese wall”, the office was the Disney World of firms, a place where ideas and goals came to life.

First, we were given a presentation by Zack ’11 on the organization. We were given material to read before the Princeternship, but as soon as soon as the presentation started I realized how truly limited my knowledge was. Throughout the day, the graphs and anecdotes Zach shared started to make sense as I experienced the work firsthand with the multiple employees I got to interact with throughout the day.

I first shadowed Erik. What most Erik and Martinasurprised me about the experience with Erik was how customer focused the firm ultimately is. Erik works with the sell side coordinating coding mistakes and fixing the consumers’ problems. I was mesmerized by the intricacy of the relationship AppNexus has with its customers. I recognized the collaborative efforts made within the business led to a very efficient workflow that allowed issues to be solved comprehensively.

Later, we had lunch where I was able to see how AppNexus fostered a community through Friday Family Lunch.  Every Friday, lunch is provided by AppNexus so that all employees have the opportunity to interact with one another. During lunch we conversed about how AppNexus uses the listerv system to communicate between groups within the business. For example, there is a listserv for a variety of topics, from one called “Dumb Questions,” where employees can ask colleagues seemingly “dumb” questions about how the business functions to a a listerv where individuals can plan pick-up basketball games.

Sitting on the innovation couch

Next I shadowed Berhe, who revisited the business model and once again I learned more new materials from what I had learned with Zach and had read in the articles. Working in Global Services, Berhe seemed to know everyone on the floor, which was expected considering how long he has been with the organization. He showed how employees were not confined to their seats and had the freedom to work where they felt most productive. Once recognizing my interest in things outside of the technology part of the business, Berhe was willing to introduce me to the individuals that were involved in teams outside of Global Services, which was a really nice way to see the other side of AppNexus.

I ended the day with Tommi ’08. Our hour started with sitting in a sales meeting. Tommi then gave me a completely different perspective of the business by showing me his influence on the business management side. The job reminded me more of sales operations I was familiar with, but it was unique because Tommi communicated with members of the other teams. I was surprised how his job so integrally coincided with the other teams despite their seemingly polar functions. The whole experience was very enlightening and enjoyable. I’d recommend anyone to try experience AppNexus for themselves!

Alexander Costin ’17, New York Public Radio

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This past January I had the incredible opportunity to spend a day at New York Public Radio shadowing Ivan Zimmerman ’80, NYPR’s General Counsel and a graduate of Princeton University in East Asian Studies. Over the course of the visit I learned a great deal not only about the inner workings of non-commercial public radio, but also about the legal profession and an application of media law.

The visit began with a short tour of NYPR’s offices, which comprise three stories of a building in Lower Manhattan. Along the way Ivan gave me a background on New York Public Radio, including its independence from the City of New York (Mayor Giuliani agreed to sell the station in 1995) and its 2008 relocation from the Manhattan Municipal Building to its current offices on Varick Street. We were also able to stop by some of the many recording booths in use by WNYC FM and AM, the news stations, and WQXR, the classical radio station. After this, we returned to Ivan’s office to begin his daily schedule.

Ivan’s day revolved around three ongoing projects. The first concerned updates to the company’s official policies on whistleblowing and conflicts of interest. Ivan met a few times throughout the day with Alice, a recent law school graduate working at NYPR, to review the language of the documents to ensure maximum precision, so that the policies can be as effective as possible.

He also had a few informal meetings to prepare for upcoming negotiations with a large donor organization wishing to award two new grants to NYPR. Again, Ivan was charged with reviewing the language on the grant contracts. He showed me first the original document sent over by the donor, and then his revised copy. The differences between the two reflected a fruitful negotiation between parties. In nearly every sub-category—from the public recognition requested, to how the grant money will be used, to the timeline of the grant—the documents showed a back-and-forth between the donors and NYPR. Ivan also explained that, when negotiating certain kinds of contracts, he tries to anticipate why the opposing party would make a specific request and then tries to find a middle ground to satisfy both parties’ interests.

The last of the projects I got to see concerned underwriting, the process by which media outlets identify a financial sponsor on air. They usually take the form of “New York Public Radio is sponsored by…” followed by a brief description of the company or organization. Because NYPR is a noncommercial public radio station, it may identify but not promote commercial supporters to maintain tax-exemption and public funding. As such, Ivan and Janna Freed, his co-counsel, must ensure neutrality in the wording of the underwriting. Though much of the underwriting workload was transferred to Janna a few years ago, Ivan still reviewed some of the underwriting blurbs and made edits on a few of them.

Interspersed throughout the day were short trips to the NYPR archives, which houses tapes of concerts and shows going back to the 1920s, and to the public file, which contains the station’s construction permit and license, copies of all applications involving the station filed with the FCC, contour maps, and ownership reports.

Throughout, Ivan was a generous and kind host. He made sure to explain the background and intricacies for all of the projects and debriefed me after each of his meetings. For lunch we went to a wonderful restaurant a few blocks from the office, where we talked about being Jewish on campus, studying abroad, and Ivan’s career path after graduating.

I am very fortunate to have spent the day at New York Public Radio. I’ve known for some time that I would like to study law after leaving Princeton, and shadowing Ivan for a day showed me a profession I’m excited to join. Everyone I met was smart, lively, and driven. It was an environment that captivated me and a visit that I’m unlikely to forget.

 

 

Katie Woo ’17, Havas Life

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Katie-WooOver Spring Break, I had the opportunity to intern with HAVAS Metro for two days. As an undecided freshman, I took this opportunity to learn more about pharmaceutical advertising: what it is, who works in the industry, what they do, and how they got there.

I, along with two other Princeton students, spent two days with HAVAS metro, receiving a comprehensive overview of the agency. We first met with Lorraine Forster, the VP of Human Resources to sit in on a new hire orientation. We learned about the different components under the umbrella company of HAVAS as well as the agency’s goals, mission, and organization.

We then met our Princeton alumnus connection and host, Jessica Wey ‘07, the VP and Associate Creative Director. Jess took the time to tell us about her Princeton background in biology and neuroscience and how she ended up at HAVAS even though she had to catch a flight right after. She then put us in contact with two copywriters which was a great look into how people find their careers after they receive their degree. Kat, like Jess, also had a background in health and health policy, while her coworker, Alex, majored in English. Together they focused on the copy, or the text, in the information pamphlets and campaigns pharmaceutical companies give to healthcare providers to advertise their product.

Lorraine had a packed schedule K Woofor us, and the various people we met with helped me gain a comprehensive understanding of what it was like to work in pharmaceutical advertising. We were able to sit in on a new project meeting led by Account Group Supervisor, Amy Germann. Representatives from each team that contributes to the project were present. The meeting showed me the collaborative side of the agency, not only with its clients, but also between the agency’s divisions.

Along with Copy and Account, we met with people from the Account Planning, Art, Medical, and Editorial divisions of the agency. Our last meeting was with Christine D’Appolinia, Managing Director of HAVAS Metro, and before we left, Lorraine checked in with us. Everyone we met with briefly outlined their job and their role in the agency as a whole. What was most insightful for me was learning about how each professional found his or her career path. We were encouraged to continue exploring our interests and not to worry if we did not have a cemented plan. Talking with various people with varying levels of structure in their vocational plans showed me how everything falls into place in the end.

The agency definitely had a collaborative, open, creative atmosphere, which was reflected in its open, loft-style office space. The relaxed dress code gave a more congenial atmosphere to the company and even though everyone works on a deadline, I could not feel any stress or tension in the office spaces. Everyone was extremely approachable and seemed like they not only wanted to be there but also enjoyed what they did.

Thanks to Jess and all the people that helped make my experience with HAVAS so informative, welcoming, and positive. I had a great experience as a Princetern with HAVAS and cannot wait for another opportunity like this one.

Kimberly Newell ’16, 16W Marketing

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Kimberly-NewellMy three-day Princeternship at the sports marketing company, 16W Marketing, has given me unique exposure to the field of sports marketing and has been a tremendous learning experience. The morning of my first day, I met most of the staff in the office, and within minutes was in a conversation with one of the managers, welcoming me to the company and providing me with an overview of the industry. 16W Marketing represents high-profile clients, such as Howie Long and Boomer Esiason, and helps negotiate and execute partnerships and sponsorships for companies such as Quest Diagnostics and Nike.

The best way to learn is by doing, and sure enough, I was assigned and completed real hands-on work that is done regularly at the office. With guidance on unique resources for the sports marketing business, I was given the task of doing research for both the talent and corporate side. The talent side is comprised of successful athletes and news broadcasters, while the corporate side is comprised  of, like the name suggests, companies who are interested in using sports to advertise their brand and products. I spent the next three days discovering just how much effort is put into making the endorsements, sponsorships, and partnerships a reality. I learned to use new tools and I needed to be creative and resourceful to successfully compile relevant data on the companies I was researching. In fact, at the end of my three days, I discovered that I had enjoyed the process of exploring and learning about the various companies I was researching.

My Princeternship was made possible thanks to Princeton alumni Frank Vuono ‘78, a partner of 16W Marketing, who is one of the most influential and prominent executives in the sports marketing industry. I want to thank the whole 16W Marketing team, and Frank especially, for giving me the opportunity to do this Princeternship. It has given me a valuable glimpse into the world of sports marketing, which will help me moving forward in determining my career path.