The official press release for the exhibition sets the stage:
In order to market the moderne interior design aesthetic on the rise in the 1920s, French publishers produced limited-edition portfolios using a traditional technique--known in France as pochoir. The technique, which involved the hand application of color to a print using a series of carefully cut stencils (pochoirs), produced luminous images ideal for promoting the new approaches to interior design. The exhibition brings to light the tensions between traditional and modern design that existed in the period, and provides design solutions that will delight today's audiences.
Dozens of books, portfolios, and journals printed in the pochoir technique remain available to Princeton University readers and can be seen in the reading room of rare books and special collection. Among these:
La Guirlande is one of the rarest of the Art Deco magazines with pochoir plates by Barbier, Brunelleschi, Taquoy, Vallée, Bonotte, Domergue, and others, printed by Jean Saudé.
The stunningly colorful Papillons holds 20 pochoir prints illustrating a total of 81 butterflies. The purpose of the volume, beyond creating something of astonishing beauty, was to record rare or exotic specimens from museums and privates collections that would inspire decorative arts designers. Séguy produced eleven albums of illustrations and pattern, offering examples of design for textiles, ceramics, wallpaper, advertisements, and other utilitarian applications.Other images from our Pochoir collection can be seen at: http://libweb5.princeton.edu/visual_materials/pochoir/p/ThumbnailFrame.html