The almanack lasted for fifteen issues, with the cover note: "The choicest morsels of essential information gathered for those persons in the graphic arts." According to Steven Heller, "the type-setting and the printing of three thousand copies were basically done at cost in exchange for the free design of ... advertisements that ran in each edition." Although Sorel left after a short time, the influential Push Pin Studios lasted through the 1970s.
To read more about Edward Sorel's work and the exhibition at School of Visual Arts, see: http://www.schoolofvisualarts.edu/sa/index.jsp?sid0=201&page_id=482&event_id=1635.
Edward Sorel will have a public conversation with James McMullan on Tuesday, October 25, 7:00 p.m. at the SVA Theatre, 333 West 23 Street, NYC