I should let the designers describe this one:
“The book pushes the boundaries of traditional print with its “augmented reality” feature, powered by the Daqri 4D platform. By downloading the free companion app for Android and iOS devices readers will be able to point the camera of their smartphone or tablet at special images and see animated 3D models appear straight from the game. You can test this out by downloading the “Journey AR viewer” and using it with the image from theartofjourney(dot)com, on “The Book” page…”
Looking at the pages through your phone or tablet, the figures move and spin; the buildings jump off the page and allow you move around them 360 degrees; and the landscapes seem to stretch beyond the horizon. I was particularly interested in the designer’s choice to create figures without arms or hands so that they could not fight, which is the usual impulse with gamers.
Bring your own phone, download the app, and enjoy.