For the past four summers, I have had the opportunity to intern for CBS Corporation in New York City.  This summer was extremely interesting, not only because it was my last summer as an intern, but because of the exciting and challenging experiences that came my way!

In a nutshell, for the first half of the summer, I spent my last summer at CBS watching a lot of TV! As a business development intern,  I was given the task of analyzing programming and commercial loads across the four main  broadcast networks (CBS, FOX, NBC, ABC) video on demand platforms. The aim of the project was to find ways that CBS could increase its video on Demand presence and remain competitive in the on demand world. It was basically my task to find out how CBS could make its on demand business better. The video on demand providers that I used to watch network content were Comcast, Verizon Fios, and Time Warner Cable. At first, the project seemed a bit daunting. How do I find a way to keep track of what was being made available across networks and platforms? With the help of the Vice President of Business Development and one of the Research Analysts, I was able to make a master spreadsheet that I used to input the data I collected.  It was a time intensive project, but very rewarding. At the end of my seven weeks with Business Development, I presented my findings to a group of executives within the department. I offered my recommendations on how CBS could use the current video on demand landscape to make its own business better.

I spent the summer learning about….

• Programming/content trends. Not all broadcast networks make all of their content available via on demand. This can be for a host of reasons (production company contracts, syndication issues, etc). Some networks also only make certain “dayparts” available. Dayparts are split into categories such as “daytime”, “primetime”, and “late night”. This was eye opening to me because I once thought networks make EVERYTHING available on demand.
• Ad Trends. I learned the difference between ad loads that were C+3 and Day 4 Forward (If you are not sure what this means….Google it! It’s a lot to explain).

For the second half of the summer, I interned with CBS Watch! Magazine.  As a Watch! Intern I helped with the day-to-day operations of running a magazine. This meant attending daily edit meetings, helping secure and track artwork, and preparing mock ups to be presented to section editors. I, along with two other interns, had the task of preparing social media content to be posted on our Facebook page. Other intern tasks included assisting at photo shoots. This summer I got to attend three, my favorite being an early morning shoot at Bergdorf Goodman with Anna Sophia Robb, the star of the CW’s Carrie Diaries. This was extremely exciting because we got to work in the iconic Bergdorf before it opened to the public. I loved working with the different CBS stars and their publicists. At first, it was a bit intimidating but then I ultimately realized that celebrities are just like every day/normal people.

When my summer came to an end, it was a bit bittersweet. I realized that I would probably never be an intern again. I was able to experience so many new things while learning so much about my own strengths and weaknesses, which to me was a great way to spend my last summer at CBS!

At the end of the summer, I was approached to write a blog for the CBS Diversity site about my four summers at CBS as well as my participation in the Emma Bowen Foundation program. Click here to check it out!