100 Best Children’s Books: New Lists by BBC Culture, Chris Loker, and Leonard Marcus

There is always room for one more list of outstanding children’s books.  A hundred is the usual cut-off for an ambitious survey, large enough to be comprehensive while giving the pundit some wiggle room for individual expression.  Whether prepared by an individual, committee, or poll, accommodation is the name of the game.  The results are bound to make as many people cross as happy.  Scanning one of these lists usually brings the opinionated critic out of the book lover, gorge rising that certain favorites didn’t make the cut and furious that others did.

Given all the questions that have to be addressed, the creation of a list of 100 best/ classic/ essential/ significant books is never a quick and easy exercise.   Who gets to decide which books are classics?   Teachers, librarians and other educational experts?  Readers?  Book buyers or publishers?  Critics and reviewers?   Because their concerns are not identical, all should be allowed to chime in.  Are some, on the other hand, are more equal than others if long discussions ensue to untangle the messy ball of criteria?

To what extent does “best” mean of personal importance to the selector—i.e. childhood favorites?  Is the “best” book one that is read by many over a long period of time and just how long is long enough?  Why weigh readers’ responses if few have survived?  Should the authors be included primarily on  literary merit or should they reflect a cross-section of their society, with outsiders and elites represented?  What about authors like Enid Blyton or Roald Dahl with phenomenal sales records over generations when they expressed values now considered unacceptable?  Should Palmer Cox’s Brownie books, which were popular between 1870 and 1920, be considered or are they more correctly regarded as a far-reaching craze of historical interest?  Beloved series books tend to fall in this gray area and who knows if eventually Harry Potter will too.  How heavily should the number of movies, adaptations, translations, etc. be weighed?  Should non-fiction and information books have a place at the table?

And so on and so forth.  Eventually the arguing has to stop and some kind of consensus reached so the selecting can start.

Chris Z. Loker, an antiquarian bookseller and past board member of the EricCarle Museum of Picture Book Art, brings a thoughtful and disciplined approach to A Shimmer of Joy: One Hundred Children’s Picture Books in America (San Francisco: The Book Club of California, 2019), the companion volume to her One Hundred Books Famous in Children’s Literature (New York: Grolier Club, 2014).  A showcase of a private collector’s treasures, at first the book looks as if its primary audience is children’s book collectors.  Shimmer can be browsed or dived into, thanks to the addition of a section of four short essays contextualizing the genre by Catharine Mercier, Joel Silver, and Michael F. Suarez.  There is also  a compendium consisting of a 2011 manifesto proclaiming the picture book’s relevance signed by 22 artists and an omnibus of definitions which were offered between 1699 and 2019. The entries are written in a clear, relaxed style accessible to anyone beguiled by modern picture books.  Stereotypes and cultural appropriation in books published before 1960 are addressed honestly while keeping in sight of those qualities which have held an audience for decades.  Designed by Jerry Kelly, who has many sumptuous museum exhibition catalogues to his credit, Shimmer is among the most handsome 100 best lists on any subject.

Pictured Worlds: Masterpieces of Children’s Book Art by 101 Essential Illustrators from Around the World (Abrams, 2023) is a thoroughly professional job as one would expect of Leonard S. Marcus.  The format suggests the goal was to reach out to the widest possible audience, because it is both a generously illustrated coffee table book and a reference book, each entry featuring an author portrait, brief biography, appreciation, and publication history of one major work. Marcus insists that this is not an “old-fashioned” list of the canon or an artistic pantheon, but instead a roster of those who have engaged children “in the kind of artful blend of instruction and delight that John Locke recommended long ago, and which continues to prove its worth to an ever larger portion of the world’s population.”  Having invoked Locke, Marcus chose not to address the question if the seventeenth-century philosopher would have agreed that the contemporary picture book still embodied his idea of “some easy pleasant book suited to his capacity” that communicated “clear ideas,” when centuries of improved printing technology have dramatically changed the role of illustrations vis-à-vis the words.

Tana Hoban, Shapes and Things (1970).

Christian Epanya, Le taxi-brousse de Papa Diop (2005).

If Marcus really wasn’t interested in the canon making, then perhaps he should have experimented with the format and ditched with the the magic number of 100, provided the publisher would have gone along with it.  He has written extensively elsewhere about the twentieth-century American children books and many of the British ones that constitute nearly two-thirds of the list  The representation of Continental illustrators feels a little thin even when those American artists who were emigrés from Europe between World Wars are counted as out/insiders to both traditions.  Even though the Russians had an outsized impact on modern children’s book illustration, only two make the cut and neither are the 1920s.  The six illustrators from the Far East, two South American, and one African seem to have won places at the table primarily on the basis of the awards won.  Had Marcus branched out and covered another 25-50 artists after 1950 beyond the Anglo-American illustration tradition, Pictured Worlds would have been a less predictable and more adventurous selection.  Taking a look at picture books from the last fifty years would have opened up the field for lively discussion—something as more valuable and eye-opening than predicting which illustrators will make it into the winner’s circle of the future.

Late winter 2023, the staffers of BBC Culture announced that having compiled lists of the 100 greatest films and of television shows, the time had come for the children’s book.

We needed to finally turn our attention to another art form so deeply embedded in all our lives – books. And there is no variety of books more embedded in them than children’s literature…It also felt like just the moment to survey children’s books because of the recent conversation around how they are sorely undervalued compared to adult literature…All in all, then, it felt like the right time to do our bit to both give children’s literature its due and consider what has made and continues to make great children’s writing. And so, in order to do that, we have decided to ask many experts a very simple question: what is the greatest children’s book of all time?

The actual instructions to contributors were somewhat different: submit a list of ten children’s books, ranked from 1 to 10.   Only one volume could be  chosen from a series The Chronicles of Narnia or Harry Potter. ISBN numbers were also required, for some obscure reason.  Participants were encouraged to think internationally and to write comments clarifying their selections, if they wished.   The methodology of list creation is rarely watertight, so the exercise may turn out to be more entertaining for the compiler than instructive to the reader.  As no criteria were given for weighing one book against another, it was up to the list maker to decide how to play the game.  The cynic might decide to pick the ten most likely to be chosen by fellow contributors in order to score high, which could mean putting oneself inside the skin of the sentimentalist who favors childhood favorites.  The contrarian will try to separate the sentimental canon from works transcending nostalgia on the wings of author’s imagination, style, and impact.

How many respondents dashed off a list?  How many agonized over it?  How many people approached by BBC Culture didn’t bother to respond?  And most importantly of all, how did BBC compile the list of experts?

The results were posted on the BBC Culture website in books section at the end of May.  It revealed that a total of 177 “critics, authors, and publishing figures” from 56 countries made submissions: 133 were women, 44 men, and three unidentified by choice.  The 1050 books nominated were scored and ranked to create the final list.  All the respondents, with their positions, countries of residence, and list of ten books can be studied—which is in many ways, as BBC Culture admitted, more intriguing than the final list of 100, with Maurice Sendak’s Where the Wild Things Are in first place and Salman Rushdie’s Haroun and the Sea of Stories in one hundredth.  There are few surprises, the majority being modern classics from the popular canon published in England or America.  Children’s literature still doesn’t have a history, even in the minds of most experts.  Some authors like Roald Dahl might have had a higher profile if they weren’t prolific, giving respondents the opportunity to name different titles.  No one admitted to liking series fiction like Nancy Drew, the Babysitters Club, Goosebumps, etc.   For those who tried to champion their country’s best children’s books in languages other than English, this was not the venue to bring them to a wider audience–only the international best-selling Western authors like Astrid Lindggren or Tove Jansson made it to the final one hundred.  Even the great traditions in Russian, Chinese, and Japanese barely surfaced.  Works written in the last twenty-five years, however, got special treatment in a separate list.

Making lists of 100 best children’s books has always struck me as a fruitless exercise,  because it is impossible to get it “right,” whatever that means.  We know it doesn’t mean 100 books absolutely everyone will agree on forever and ever.   Lists assembled by tabulating the results of a survey will produce a different cross-section of books than ones compiled by an individual: trying to figure out what those lists tell us about taste and values takes a lot of time to unpack.   Perhaps “getting it right” means the selection represents a balance between old and new, popular and high-brow, familiar and surprising.  Maybe the combination of knowledge, passion, and quirks are what really count because it shows the compiler wasn’t afraid to take risks and make some outrageous or debatable calls.  A bland selection is nowhere as much fun as an opinionated one: the best 100 bests push buttons, challenge convictions, and ask to be revisited for ideas and inspiration.

Cinderella Lives Happily Ever After in Advertising Ephemera

East of the sun or west of the moon, Cinderella is probably the best known fairy tale in the world and her story has been co-opted by shrewd businessmen eager to sell products.  Three creative examples of advertising ephemera from the collection which exploit the cinder wench are highlighted here.

Ida Rentoul Outhwaite (1888-1960)  is not a household name in America, but she is one of the Southern hemisphere’s most beloved children’s book illustrators.  Famous for having created distinctly Australian fairies and elves, Outhwaite was not above drawing pictures for advertising brochures. “Cinderella’s Dream and What it Taught Her” (ca 1931; Cotsen 86877) is one of her rarest works.  A Fairy Queen visits Cinderella’s dreary room late one night, saying sweetly,  ‘I am here to cheer you dear, / For you work like a drudge all day: / But listen to me, and you soon will see / How your work will become mere play,” as soon as she purchases all the versatile germ-killing products manufactured locally in Melbourne by J. Kitchen & Sons.  (Several will be essential in cementing her power as princess.) No longer will her ugly, fault-finding sisters complain of shrunken woolens once they are washed in Kitchen’s Merino.   Her glass slippers, filthy from running home from the palace through the streets, can be disinfected like the drains and sinks with Kitchen’s strong Phenyle, a deadly poison sold in  glass bottles marked with molded Xes.  Her dressing table in the palace will have bottles of Kitchen’s Velvet Salts, talc for the bath, and medicated soap to keeping the fair complexion fresh.  The flame of the prince’s love will burn true as long as she discreetly stocks Kitchen’s Velvet Shaving Stick–or so it is promised.What must it have taken for mild-mannered Will Keith Kellogg to break away from his brother Dr. John Harvey Kellogg, of Battle Creek Sanatorium fame, and start his own cereal company in 1906? After improving the recipe for their flavorless corn flakes by sweetening them with malt syrup, Will had to figure out how to distinguish his breakfast cereal from his brother’s.  He  set out to vanquish his competitors through the stream of premiums designed to create customer loyalty.  Between 1910 and 1940, Kellogg Co. produced lines of blotters, paper dolls, radio shows, souvenir postcards, and pamphlets mostly aimed at children.

A 4-volume set of Story Game Books featuring characters famous in children’s literature copyrighted in 1931 are now collectibles.  The “Sunshine Fairy” offered general instructions for play and noted that each one in the volume would have individual directions that would need to be learned. The first story in the first volume was Cinderella’s rise from dirty rags to silken gowns (Cotsen 22579).  The prosaic retelling was accompanied by a board game designed by Bess Devine Jewell, a commercial artist who also illustrated Pansy Eyes: A Maid of Japan (c.1922).  This twelve-square adaptation of the classic game of the goose sets players on a quest to find the maiden whose foot will slide into the glass slipper, which cannot be stretched to fit.  The back cover was covered with information from Kellogg’s Home Economics Department on meal planning for growing children.  Mothers were advised that if their little ones did not like milk,  “Cereals are especially helpful in getting milk into the diet.”  A box top from any of Kellogg’s five nutritious cereals and 10 cents glued to the inside of the letter mailed to the company would send a copy of Cinderella and friends to anywhere in the US except for Wisconsin, Washington, Nevada, and Kansas.Mrs. Cinderella  (Cotsen 21954) has a very complicated origin, compared to the previous two pamphlets.  For its pavilion in the 1939 World’s Fair, General Electric commissioned William Duncan and Edward Mabley, co-principals of the famous puppet troupe Tatterman Marionettes, to write and perform a piece promoting the wonders of electricity. After the exposition, the show was taken on the road and performed hundreds of times across the country.  Programs for the original production have survived, but this colorful pamphlet illustrated by North Carolina artist Corydon Bell seems to have been printed  for distribution in retail outlets: the name of Herr’s Garage in Landisville, Pennsylvania is stamped on the rear cover.

It’s unclear how faithful the story in verse here is to the original script for the puppet show that played at the World’s Fair, but the outlines were probably very similar.  The prince carries his bride over the threshold of their starter palace and leaves her the next morning to explore the premises.  After a morning of dusting and mopping, Cinderella discovers that the goblins in residence whose delight is undoing her work.  With a stiff upper lip and sore back, she tries to bake in the ancient kitchen and do the laundry in a wash tub while they wreak more havoc.   Surely her fairy godmother can help her with the gnome problem… She recommends calling General Electric at G-E 1939.  No sooner had she hung up the receiver when a host of elves in tip-top physical condition and dashing uniforms.  Armed with guns, they shoot at the goblins and force a retreat.The elves have just begun to work.  The inadequate kitchen and laundry room are completely modernized, from the plumbing to the cabinetry.  Within hours they install the entire range of GE labor-saving appliances–refrigerator, dishwasher, garbage disposal, toaster, coffee maker, washing machine, water heater.  The powerful new vacuum cleaner makes the disgraceful living room carpet look like new in sixty minutes.  And they thoughtfully prepared a hearty, heartwarming meal for her charming prince when he comes home.The moral is too obvious to bear repeating, but here it is anyway:

The General Electric Co. is able / To sell you, thru a plan that’s all its own, / ADDED HOURS OF FREEDOM,/ And for happiness you need them,/ Cause there’s nothing so important as your home.

Someone–a woman–who owned of this copy left a tart note inside. complaining about a woman of her acquaintance who swallowed the message whole before learning that “all men are rats.”