Only Copy of “Nancy Cock’s Song-Book” (1744) Acquired

Copies of the four foundational collections of English nursery rhymes are as scarce as  proverbial hen’s teeth.  There’s less chance of finding in your grandmother’s attic a copy of the two-volume Tommy Thumb’s Pretty Song-Book (1744), Mother Goose’s Melody (1780), or Gammer Gurton’s Garland (1784), than a 42-line Gutenberg Bible.  There are forty-eight copies of Gutenberg, versus no copies of the first volume  and two copies of  the second volume of Tommy Thumb’s Pretty Song-Book, one copy of  the 1784 edition of Mother Goose’s Melody, and one copy of Gammer Gurton’s Garland.

Until now, the black swan of nursery rhyme anthologies was the first edition of Nancy Cock’s Song-book, which was assumed to have vanished without a trace.  The English Short Title Catalog of eighteenth-century English imprints lists an edition printed around 1786 in Newry, North Ireland, and the Elisabeth Ball copy of a John Marshall edition from the early 1790s, now at the Lilly Library, Indiana University at Bloomington.  The nursery rhyme scholars Iona and Peter Opie considered Miss Ball’s copy of Nancy Cock one of the most important books in her collection because it was almost certainly a late edition of an anthology published earlier in the century. The rhymes it contained were recorded in the Oxford Dictionary of Nursery Rhymes (1951).

When and where this mysterious Nancy Cock was published remained a mystery until Brian Alderson and I found an advertisement for it in the May 15 issue of the Daily Post, which identified the publisher as one T. Read of Dogwell-Court while researching the history of the rival Tommy Thumb’s Pretty Song-book.  Read is not known to have been a competitor of Thomas Boreman, Mary Cooper, and John Newbery during the 1740s.nancy-cock-adJames Burgh’s Youth’s friendly Monitor; or, The affectionate School-master. Containing his last pathetic farewell Lecture to his young Pupils, on their Entrance into a busy World (1752) was a Thomas Read book, but childrens’ books do not seem to have been part of his stock in trade–unless Joe Miller’s Jests or a ripping yarn like The English Rogue: or, The Life of Jeremy Sharp, commonly called, Meriton Latroon (1741) count.   More down Read’s alley were things like  A Collection of the most remarkable Trials of Persons for High-treason, Murder, Rapes, Heresy, Bigamy, Burglary; and other Crimes and Misdemeanors (1734), Warm Beer, a Treatise. Proving, from Reason, Authority and Experience, that Beer so qualify’d, is far more wholesome than that which is drank cold (1741), or Celibacy: or, Good Advice to young Fellows to keep single. In which are painted, in very lively Colours, the Pictures of many terrible Wives, both at Court and in the City (1739).

Read’s motives for publishing a novelty like a nursery rhyme anthology are not clear, but he produced a winner.  Advertisements for different editions of Nancy Cock in London and American papers between 1747 and 1770 indicate that it was frequently reprinted.  No copies by any publisher survive, however.   Only one copy of any edition of Nancy Cock has come into the rooms in the last twenty years.   Cotsen was the underbidder for the Marjorie Moon-David R. MacDonald copy of a 1795 provincial edition with the imprint “For the booksellers” sold December 2 2014 at Sotheby’s New York.  Even though it was likely that this would be my last chance to add a Nancy Cock to the Cotsen, I was philosophical about the loss.

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Illustration of “Little Robin Red-Breast” from the “for the booksellers” edition of Nancy Cock previously owned by the collectors Marjorie Moon and David MacDonald.

It is an unwritten law of bibliography that if you publish speculations about a rarity no one has ever seen, a copy will rise up to bite you sooner or later.  In the 2013 Cotsen Occasional Press edition of Tommy Thumb’s Pretty Song-book, Brian Alderson and I reconstructed the contents of the lost volume 1 and ever since then we have been waiting for our come-uppance.  Instead, we have been rewarded for going out on a limb because the 1744 Nancy Cock turned up this fall.  And it’s a very special copy, having been passed down by three generations of English women as a family treasure.

The 13 January issue of the Times Literary Supplement features our account of its discovery and importance in the “Commentary” section.  But the essay is not illustrated with pictures from the book, and this post is!  Here is the title page spread, with the frontispiece of a cross schoolmaster punishing one of his pupils.   Notice that Nancy Cock is credited to the fictitious Nurse Lovechild, who is also supposed to have compiled Tommy Thumb’s Pretty Song-book.

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Nancy Cock’s Song-Book. [London]: T. Read, [1744]. (Cotsen 7262290)

The first section of the book consists of twenty-three pages, each with two captioned etchings, many showing children at play.   Pages five and six  includes one of children playing a card game.  It looks as if the boy is about to take the trick and the pot.  The other not-so-innocent amusement shown is bird’s nesting, or climbing up into a tree to steal the chicks from its mother.  Even though this favorite boys’ pastime was considered rather cruel, it is illustrated fairly often in children’s books of the period.  This is one in Nancy Cock may be among the earliest ones.spread6-7

This opening, with the swan in full sail on the left, and boys trying out different ways of breaking their playmates’ backs on the right, is another of my favorites.spread12-13If some of you think you’ve seen the illustrations of the child musicians in the next opening somewhere else, you’re right.  It has been copied from this little set of prints by Hubert Gravelot.  But it was also adapted in the frontispiece for the second volume of Tommy Thumb’s Pretty Song-book.  The lifting of this particular image strongly suggests that the engraver George Bickham, junior may have been involved in the production of Read’s Nancy Cock, along with several other of the “little books” Brian and I discussed in “Nurse Lovechild’s Legacy.”

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The Gravelot original of the two child musicians.

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The copy of Gravelot in Nancy Cock.

 

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The same two musicians and friend face the title page of Tommy Thumb.

Nancy Cock’s second section consists of twenty-seven nursery rhymes and “Hey my kitten,” a poem imitating nurse’s prattle attributed to Alan Ramsay, chopped up as if it were several rhymes.  Tommy Thumb’s Pretty Song-book and Nancy Cock print a handful of the same rhymes, but the illustrations are not the same.  “Mary, Mary Quite Contrary” is a good example.  In Tommy Thumb, the picture has nothing to do with the text.   In Nancy Cock, the illustration brings out the bawdy undertones of the final line, the refrain of a famous song set to a famous tune in John Playford’s 1651 The Dancing Master.  The three men waiting on Mary are wearing horns, the cuckold’s signature headgear.

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Nowhere in the text is a monkey mentioned…

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Mistress Mary and her row of cuckolds.

One of the jolliest English nursery rhymes must be “Boys and girls come out to play.”  It is also among the earliest recorded, cropping up first in William King’s Useful Transactions in Philosophy, a 1709 satire on the Royal Society, then alluded to in Henry Carey’s “Namby-Pamby” (1725).  It also appears on page 32 of Tommy Thumb’s Pretty Song-Book accompanied with a etching of two children looking up at the full moon, and in Nancy Cock with a picture of three boys, one with a cricket bat, hallooing a boy standing in the doorway.  There’s a crescent moon shining in the upper right hand corner.

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Nancy Cock makes two appearances on facing pages in her song book, as the newly minted heroine of “Ride a cock horse” and of “Up hill and down dale,” a now unfamiliar rhyme long associated her.  The picture of Nancy as a demure milkmaid was adapted from the same set of Gravelot designs, perhaps hoping to distance her from the associations with the name “Nancy Cock,” which in the seventeenth and eighteenth centuries signified a girl who no better than she should be. Thomas Rowlandson seems to be playing on those connotations in his drawing of a luscious young laundry maid with a come-hither expression.nancycockspread52-53

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Thomas Rowlandson, “Nancy Cock clear starcher.” National Gallery of Art, Washington, D. C.

I am extremely grateful to the Friends of the Princeton University Library, whose generous contribution helped make poassible the purchase of  this wonderful children’s book.  And with the addition of Nancy Cock’s Song-book, Cotsen needs just the R. Stockton Gammer Gurton’s Garland to complete the quartet of foundational English nursery rhymes…  Who knows?

Merry Christmas, Mickey Mouse! A 1934 Disney Merchandise Promotional Book

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Front board. [Christmas Promotion 1934]. New York: Kay Kamen, 1934. (Cotsen)

Cotsen is lucky enough to have acquired a rare Christmas promotion book from 1934 (New York: Kay Kamen Incorporated, 1934). The book, spiral-bound with sheets tipped on card stock meant for tearing out, was designed by Kay Kamen Incorporated and distributed to department stores around the country. The promotional book outlines specific Mickey- and Disney-themed product displays, meticulously describes events and product placement, and offers a catalog of promotional Disney material.

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Page [1]: foreword

The foreword pictured above, outlines what the book seeks to capitalize on: “Bearing in mind the knowledge of the Public’s Mickey Mouse consciousness and with a combination of ideas from the leading Publicity and Display Executives of America, we present this Store-wide Mickey Mouse Christmas Promotion”.

The early 1930’s saw an explosion of popularity and “Mickey Mouse consciousness” for Walt Disney’s character. First appearing to a general public with the release of Steamboat Willie on November 18, 1928, Mickey Mouse would become one of the most recognizable cartoon characters ever in just a few short years. Early Mickey cartoons, directed by Walt Disney and Ub Iwerks, impressed audiences with innovative use of sound for comedic effect by synchronizing the actions of the character with the music and audio (talkies had just begun to gain commercial viability and popular appeal).

But it was Mickey’s appearance in merchandise and Disney’s ability to proliferate this image that would make the white-gloved mouse a household name. And it was especially designed department store promotions, like the one pictured here, that allowed the Disney image to become ubiquitously American. But without Kay Kamen, Disney merchandise might never have had the ballooning success it enjoyed in the 30s and beyond.

In the words of Charles Solomon, an historian of animation:

In 1932, Herman “Kay” Kamen, a former hat salesman who had built a successful advertising business in Kansas City, called Disney about developing character merchandise. Walt and Roy had been unhappy with the quality of some of the earlier merchandise and were interested in Kamen’s offer. He came to Los Angeles, a deal was struck, and the number of products bearing Mickey’s likeness expanded rapidly. Mickey appeared on everything from a Cartier diamond bracelet ($1,250.) to tin toys that sold for less than $1. In 1933 alone, 900,000 Mickey Mouse watches and clocks were sold, along with ten million Mickey Mouse ice cream cones. By 1934, Disney was earning more than $600,000 a year in profits from films and merchandise.1

This Christmas Promotion 1934 catalog remains a rare artifact of the aggressive and ingenious promotional advertising that Kay Kamen used to fuel the then fledgling Disney name into the omnipresent empire that we all know today. And as the book shows, Disney cornered the toy and merchandise market by inundating 1930’s consumers with  the Disneyana atmosphere:

Pages [2-3] offer meticulous plans for the town parade that should correspond to the opening of the toy department in your town. Descriptions of the individual floats are provided and promotional products are available to advertise by your store!

Page [6]: The Mickey Mouse Post Office allowed department stores an easy way of obtaining mailing addresses, contact with parents, and “would probably make this link in your Promotional Campaign one of merit and profit.”

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Page [7]: Remember that “all children love buttons!”

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Page 12: an example of a promotional parade poster that was supposed to point consumers to the right place.

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Page [18]: One of several promotional panels available for store decoration.

Page [25]: Mickey Mouse, The Goof, and Horace Horsecollar Christmas-themed mail decorations.

Spread [30-31]: life-sized Minnie and Mickey dolls were also available, as well as life-sized hollow laminate heads.

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Page [32]: A tipped-in Mickey mask designed as a promotional hand-out.

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Page [38]: More examples of give-aways, including an image of the buttons mentioned on page [7] above.

Pages [40-41]: The left page lists approved companies for ordering supplies like Micky Mouse stationary, drapery material, and balloons. The right page is the first page of a priced Kay Kamen Inc. catalog.

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Page [44]: fold-out “blue prints” for the Mickey Mouse House to be constructed in a department store toy department.

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Page [45]: The copyright notice at the back of the book, probably dutifully reinforced with a blue pencil by a store manager.

Disneyana promotional material, toys, merchandise, and ephemera are adored by collectors. The unique opportunity this book affords us is a look into the past with respect to the use and distribution of some of these products and their original costs. cost. This Christmas Promotion 1934 catalog allows us a unique look at the tools and machinations of a nascent merchandise giant and how it shapes children’s (and adults’) culture, and spaces. Advertising, after all, is what Christmas and childhood is really all about…

Happy holidays, everyone!


  1. The Golden Age of Mickey Mouse, by Charles Solomon