Monkey King Craze!

a Monkey King performer on the street of New York City

A handsome Monkey King on the street of New York City. The soft-spoken performer, whose name I neglected to ask, was from Wenzhou, a coastal city in the province of Zhejiang, China. Photo taken on January 3, 2016.

The Monkey King Cannot Somersault out of Buddha's Palm

Front: [The Monkey King Cannot Somersault out of Buddha’s Palm] An amulet based on the legend of Monkey’s fight again Buddha. Made by the “lost wax method” of casting in brass, 32 mm. Acquired in Bangkok, Thailand. Curtesy of Tara McGowan, Japanese Metadata Assistant at Cotsen, and Kaja McGowan, the Director of the Southeast Asia Program at Cornell University.

The lunar new year of 2016, or the Year of the Monkey according to Chinese zodiac, kicked off on Monday, February 8th. This new year is perhaps the most beloved of all to the Chinese, even more popular than the Year of the Dragon, mainly because the humanoid animal ties to the Monkey King, a folklore character and supernatural being that has fascinated the Chinese for centuries. The Monkey’s story was loosely based on the pilgrimage of Xuanzang (玄奘), a monk who took the Silk Road in the early Tang dynasty to obtain original Buddhist scriptures from India. In folk imagination as well as in Journey to the West (西游记, hereafter Journey), a Chinese novel published in the sixteenth century, Monkey is a rebel-turned disciple and escort of a fictionalized Xuanzang, who is destined to conquer eighty-one ordeals before attaining Buddhahood. Hero and trickster rolled into one, brave and defiant, funny but flawed, Monkey has been a perennial source of inspiration for every medium and format of literature, art, and entertainment ranging from shadow plays to children’s literature to video games. Journey has also circulated widely in Japan and other East and Southeast Asian countries. To celebrate the Year of the Monkey, we gingerly awakened more than a dozen monkeys from the stacks of the Cotsen Children’s Library and invite them to greet the world–gingerly, because, if you are familiar with Journey, Monkey is known to wreak havoc when rubbed the wrong way.

Monkey King From the Chinese Collection

The Illustrated and Annotated Journey to the West

The Illustrated and Annotated Journey to the West (繪圖加批西遊記). 上海: 共和書局, 1919. 8 volumes. (Cotsen 75021)

Monkey (lower left) as depicted in an illustrated version of the Journey published in the early Republic of China. Other figures in the picture include his master Xuanzang, his fellow disciples Pigsy and Sandy, Emperor Taizong of Tang, and Chancellor Wei Zheng.

Journey to the West

Journey to the West (西遊記). China, [1920s?] Hanging scrolls. (Cotsen 72805)

One panel from a set of hanging scrolls illustrates a scene from Chapter 3 of Journey, “The Four Seas and Thousand Mountains All Bow to Submit.” Wild beasts and demon kings come to pay homage to Monkey, after he successfully obtains weapons for his monkey kingdom. Their outfits closely resemble costume of traditional Chinese opera.

Little Friends 1956

Little Friends (小朋友). 1956, no. 6. Cover art by Ye Jun (叶軍) and Dong Tianye (董天野). (Cotsen 153026)

First launched in Shanghai in 1922, Little Friends is the longest-running children’s magazine in China. The cover of this issue depicts the legendary battle between Monkey and Erlang, a deity.

Drawing for Young People (少年儿童图画). Volume 7. 上海: 少年儿童出版社, 1963. "The Show is On!" by Yao Zhongyu. (Cotsen 63786)

Drawing for Young People (少年儿童图画). Volume 7. 上海: 少年儿童出版社, 1963. “The Show is On!” by Yao Zhongyu. (Cotsen 63786)

A picture in a fine arts textbook for the fourth grade in elementary school. Two children play puppet theatre on a make-shift stage, admired by a loyal audience that is their toys. Monkey, the main character of the show, wears a facial mask in the signature style of Peking Opera.

The Diary of Lei Feng

The Diary of Lei Feng (雷鋒日記). 北京: 解放軍文艺社, 1963. (Cotsen N-000034)

The heroic Monkey even found his way into another hero’s diary. Lei Feng (1940-1962) was a soldier of the People’s Liberation Army of China and, after his death from an accident, was characterized as a selfless Communist for the entire nation to emulate. In his posthumously published diary, Lei commented on Monkey Thrice Subdues the White-Bone Demon, a movie he watched in February 1962. He analyzed each character in the political context of Communism-Imperialism conflicts and concluded that a feisty and sharp-eyed Monkey has a lot to teach about fighting revisionist enemies.

Sun Wukong Wreaks Havoc in the Atomic World (孙悟空大闹原子世界) / Guo Yishi (郭以实); illustrated by Yan Shanchun (阎善春). 上海: 少年儿童出版社, 1980. (Cotsen 42623)

Sun Wukong Wreaks Havoc in the Atomic World (孙悟空大闹原子世界) / Guo Yishi (郭以实); illustrated by Yan Shanchun (阎善春). 上海: 少年儿童出版社, 1980. (Cotsen 42623)

Will his ancient magic power keep Monkey invincible in a futuristic world driven by atomic science? We shall find out from this science fiction published in post-Cultural Revolution China, after its new leader Deng Xiaoping navigated the nation away from class struggle and emphasized science and technology as forces of productivity.

Seventy-two Transformations (七十二变) / by Su Gang (苏刚). 成都: 四川人民出版社, 1980. 14 leaves. (Cotsen B-000003)

Seventy-two Transformations (七十二变) / by Su Gang (苏刚). 成都: 四川人民出版社, 1980. 14 leaves. (Cotsen B-000003)

This split-page book is based on one of Monkey’s famous powers: transformation. He would have been an A+ student if he were in Professor McGonagall’s Transfiguration class, because he excels in freely transforming himself into any age, gender, species, object, and size. During the treacherous pilgrimage, Monkey has to resort to his transformation skills often to save everybody’s skin. Each of the 14 leaves of the book is divided into three parts: head, upper body, and lower body. The preface informs young readers that, instead of the proverbial 72 transformations that Monkey is known to be capable of, this book allows him to achieve 2,744 types of shapeshifting. Is that true? You do the math.

Sun Wukong (孙悟空). 1985, no. 2. 北京: 中国电影出版社. (Cotsen 90239)

Sun Wukong (孙悟空). 1985, no. 2. 北京: 中国电影出版社. (Cotsen 90239)

That Monkey’s name “SUN Wukong” was adopted by a children’s magazine as its title attests his enduring charm. Launched by the China Film Press thirty-six years ago in 1980, another year of the Monkey, SUN Wukong was a bimonthly pictorial magazine devoted to animated films and comic strips. Its main offering was animated spin-offs printed in full color, which must have been welcomed during much of the 1980s, when household ownership of television sets in China was so low that many Chinese used to gather at a neighbor’s house to watch TV. The magazine title on its cover is the brush calligraphy of SONG Qingling (宋庆龄, 1893-1981), the widow of President SUN Yat-sen and a leader of children’s literacy and welfare issues in China. Cotsen’s copy of the magazine was formerly part of the collection of an elementary school library in Beijing.

Journey to the West: Wukong Takes in Bajie (西游记: 悟空降八戒). [1980s] 11 sheets. (Cotsen 92466)

Journey to the West: Wukong Takes in Bajie (西游记: 悟空降八戒). [1980s] 11 sheets. (Cotsen 92466)

The episode in which Monkey takes in Pigsy as his fellow disciple is the subject matter of a set of ten postcards issued by the Nanjing Post Office in the 1980s. Cotsen’s holding is the original art work, which was outlined in pen and colored. The visual style of Monkey and Pigsy are vaguely reminiscent of shadow puppets.

Little Friends (小朋友). 1985, no. 10. "Golden Snub-Nosed Monkeys Visit Japan," papercutting by Kuromiya Masae (黒宮正栄). (Cotsen 153026)

Little Friends (小朋友). 1985, no. 10. “Golden Snub-Nosed Monkeys Visit Japan,” papercutting by Kuromiya Masae (黒宮正栄). (Cotsen 153026)

As a segue into Monkey in the Japanese collection, this last picture was created by a Japanese papercutting artist but published in the Little Friends magazine in China. Two amiable-looking monkeys fly towards Mount Fuji through a sky that rains cherry blossom petals. The image refers to an exhibition of endangered golden snub-nosed monkeys sent from China to Japan as part of animal diplomacy. A subtle reference to the Monkey King–traveling by riding a cloud is another of Monkey’s famous skills–sweetens the message of Sino-Japanese friendship, because it implies that these monkey ambassadors would be warmly received in Japan, just like the legend of Monkey had become part of Japanese popular culture. The two countries experienced a honeymoon period during the 1980s, when Chinese public memory of Japanese war crimes remained dormant and Japan’s wartime atrocities and responsibilities had not begun to dominate public discourse on Sino-Japanese relations.

Monkey King From the Japanese Collection

Shelves and shelves of Monkey King stories or editions and adaptations of Journey to the West in the Cotsen Children's Library. Photo taken from Cotsen's Japanese section.

Shelves and shelves of Monkey King stories or editions and adaptations of Journey to the West in the Cotsen Children’s Library. Photo taken from Cotsen’s Japanese section.

The earliest Japanese translations of Journey in the Cotsen Children’s Library were dated in the 1780s. Monkey’s story has inspired illustrated editions, retellings, sequels, playing cards, sugoroku games, and media adaptations in Japan.

Journey to the West

Journey to the West (繪本西遊記初編) / translated by Kutsuki Sanjin (口木山人); illustrated by Ōhara Tōya (大原東野). [大坂]: 前川文榮堂, [1806?]. (Cotsen 90024)

Xuanzang, Monkey, and Pigsy as imagined in one of the earliest illustrated Japanese editions of Journey.

Journey to the West (西遊記) / by Nakagawa Ryūgai (中川史英); illustrated by Yoshimoto Yuki (吉本有機). 東京: 富里昇進堂發行, 1910. (Cotsen 99402)

Journey to the West (西遊記) / by Nakagawa Ryūgai (中川史英); illustrated by Yoshimoto Yuki (吉本有機). 東京: 富里昇進堂發行, 1910. (Cotsen 99402)

A picture book version of Journey. This page portrays the battle between Monkey and Princess Iron Fan. In what seems like a prescient adoption of DNA cloning technology, Monkey produces copies of himself from his own hair to outnumber enemies in desperate situations.

Sun Wukong's Journey to the West: A Sugoroku Game (孫悟空西遊記雙六) / illustrated by Tani Senba (谷洗馬). 東京: 日本飛行研究會, 1920. (Cotsen 153579)

Sun Wukong’s Journey to the West: A Sugoroku Game (孫悟空西遊記雙六) / illustrated by Tani Senba (谷洗馬). 東京: 日本飛行研究會, 1920. (Cotsen 153579)

A sugoroku gameboard based on Journey, beginning with how Monkey assumes leadership by discovering a hidden cave behind a waterfall for his fellow monkeys and ending with a visit he pays to the moon palace.

Xuanzang’s Work

Tripiṭaka. Sūtrapiṭaka. Prajñāpāramitā(大般若波羅蜜多經). Volume 429 / translated by Xuanzang. China, 1117. (Scheide Library 13.14)

It wouldn’t be complete to end this post without mentioning the Buddhist canons that had spurred Xuanzang’s trek to India. Princeton University Library houses multiple editions of Tripiṭaka. Sūtrapiṭaka. Prajñāpāramitā(大般若波羅蜜多經), which Xuanzang is attributed to have translated from Sanskrit into Chinese. The earliest three volumes held at Princeton were printed between AD 1117 and AD 1305 during the Song dynasty (William H. Scheide Library and East Asian Library). Volume 358 of the scripture, copied in brush pen on a scroll by a Japanese monk in AD 1259, has been shared at the Princeton University Digital Library.

Merry Christmas, Mickey Mouse! A 1934 Disney Merchandise Promotional Book

Front board of in process item

Front board. [Christmas Promotion 1934]. New York: Kay Kamen, 1934. (Cotsen)

Cotsen is lucky enough to have acquired a rare Christmas promotion book from 1934 (New York: Kay Kamen Incorporated, 1934). The book, spiral-bound with sheets tipped on card stock meant for tearing out, was designed by Kay Kamen Incorporated and distributed to department stores around the country. The promotional book outlines specific Mickey- and Disney-themed product displays, meticulously describes events and product placement, and offers a catalog of promotional Disney material.

Page [1], foreward

Page [1]: foreword

The foreword pictured above, outlines what the book seeks to capitalize on: “Bearing in mind the knowledge of the Public’s Mickey Mouse consciousness and with a combination of ideas from the leading Publicity and Display Executives of America, we present this Store-wide Mickey Mouse Christmas Promotion”.

The early 1930’s saw an explosion of popularity and “Mickey Mouse consciousness” for Walt Disney’s character. First appearing to a general public with the release of Steamboat Willie on November 18, 1928, Mickey Mouse would become one of the most recognizable cartoon characters ever in just a few short years. Early Mickey cartoons, directed by Walt Disney and Ub Iwerks, impressed audiences with innovative use of sound for comedic effect by synchronizing the actions of the character with the music and audio (talkies had just begun to gain commercial viability and popular appeal).

But it was Mickey’s appearance in merchandise and Disney’s ability to proliferate this image that would make the white-gloved mouse a household name. And it was especially designed department store promotions, like the one pictured here, that allowed the Disney image to become ubiquitously American. But without Kay Kamen, Disney merchandise might never have had the ballooning success it enjoyed in the 30s and beyond.

In the words of Charles Solomon, an historian of animation:

In 1932, Herman “Kay” Kamen, a former hat salesman who had built a successful advertising business in Kansas City, called Disney about developing character merchandise. Walt and Roy had been unhappy with the quality of some of the earlier merchandise and were interested in Kamen’s offer. He came to Los Angeles, a deal was struck, and the number of products bearing Mickey’s likeness expanded rapidly. Mickey appeared on everything from a Cartier diamond bracelet ($1,250.) to tin toys that sold for less than $1. In 1933 alone, 900,000 Mickey Mouse watches and clocks were sold, along with ten million Mickey Mouse ice cream cones. By 1934, Disney was earning more than $600,000 a year in profits from films and merchandise.1

This Christmas Promotion 1934 catalog remains a rare artifact of the aggressive and ingenious promotional advertising that Kay Kamen used to fuel the then fledgling Disney name into the omnipresent empire that we all know today. And as the book shows, Disney cornered the toy and merchandise market by inundating 1930’s consumers with  the Disneyana atmosphere:

Pages [2-3] offer meticulous plans for the town parade that should correspond to the opening of the toy department in your town. Descriptions of the individual floats are provided and promotional products are available to advertise by your store!

Page [6]: The Mickey Mouse Post Office allowed department stores an easy way of obtaining mailing addresses, contact with parents, and “would probably make this link in your Promotional Campaign one of merit and profit.”

page[7]

Page [7]: Remember that “all children love buttons!”

page[12]

Page 12: an example of a promotional parade poster that was supposed to point consumers to the right place.

page[18]

Page [18]: One of several promotional panels available for store decoration.

Page [25]: Mickey Mouse, The Goof, and Horace Horsecollar Christmas-themed mail decorations.

Spread [30-31]: life-sized Minnie and Mickey dolls were also available, as well as life-sized hollow laminate heads.

page[32]

Page [32]: A tipped-in Mickey mask designed as a promotional hand-out.

page[38]

Page [38]: More examples of give-aways, including an image of the buttons mentioned on page [7] above.

Pages [40-41]: The left page lists approved companies for ordering supplies like Micky Mouse stationary, drapery material, and balloons. The right page is the first page of a priced Kay Kamen Inc. catalog.

page[44]foldout

Page [44]: fold-out “blue prints” for the Mickey Mouse House to be constructed in a department store toy department.

page[45]copyright

Page [45]: The copyright notice at the back of the book, probably dutifully reinforced with a blue pencil by a store manager.

Disneyana promotional material, toys, merchandise, and ephemera are adored by collectors. The unique opportunity this book affords us is a look into the past with respect to the use and distribution of some of these products and their original costs. cost. This Christmas Promotion 1934 catalog allows us a unique look at the tools and machinations of a nascent merchandise giant and how it shapes children’s (and adults’) culture, and spaces. Advertising, after all, is what Christmas and childhood is really all about…

Happy holidays, everyone!


  1. The Golden Age of Mickey Mouse, by Charles Solomon