A Modest Ebook Pricing Proposal

After the series of columns I wrote about ebooks for the Library Journal last fall, an ebook publisher emailed me and asked why my library wasn’t buying any of his ebooks even though they met every one of my criteria (DRM-free, unlimited usage, single title purchases, etc.). I tried a public response to that question here, basically saying that libraries generally have to choose a default for books–print or electronic–because they can’t afford both for all their titles. It’s all or nothing, and as long as people still want print books, I’ll keep buying them, which means that I don’t have money left over to duplicate each title as an ebook, no matter how great the ebook platform is. It’s just too much trouble trying to coordinate with publishers and approval plans subject by subject.

The thing is, I could have the money to do just that, if publishers weren’t trying to sell the same book twice, often for more than 200% of the cost of the print book. If the print book is $100 and an unlimited license to the ebook is $150, then buying both would be 250% of the print book price. If the ebook platform didn’t meet most of my criteria, I wouldn’t even think about buying it. Obviously librarians like me aren’t the target customers for publishers who want to sell technologically hobbled ebooks. However, often I would love to have an ebook version of a book, but couldn’t afford duplicates for so many titles.

Publishing is in transition, and that transition could last a very long time. According to recent statistics from the Association of American Publishers:

After slightly declining last year, eBooks experienced 3.8% revenue growth to an estimated $3.37 billion dollars. It’s worth noting that though the volume increased only slightly (.2%), over 510 million eBooks were sold in 2014. That’s nearly on-par with the number of hardbacks (568 million) sold in 2014…. Paperbacks, which remain the most popular format, also saw strong sales at $4.84 billion compared to $4.42 billion and units sold at 942 million compared to 882 million in 2013.

Print books are not going away anytime soon. Students and professors want them. Libraries buy them. Yet it’s also in everyone’s interest to support the development of good ebook platforms for academic libraries, which would be easier to do if more libraries bought ebooks even as they were still buying print books.

During the transition period, I’d like to see book publishers offering the same incentives for purchases as journal publishers did 15-20 years ago when journals were moving from print to electronic. I’d like to see an option for Print + Electronic at a price above just the price for print, but well below the price for currently buying a print book and then buying a duplicate ebook for more than 100% of the print book price. I don’t know what a fair price would be for such an arrangement. Journals were often about 10% more per year. Maybe even 20% for the right ebooks. If I had an option like that, I’d certainly purchase a lot more ebooks.

From the publisher’s perspective, it probably looks like a bad idea. After all, plenty of ebook publishers are afraid of DRM-free ebooks or unlimited usage and think that libraries should buy their ebook offerings even if the ebooks make things harder for library users. “What? An ebook for only 20% of the print price? That’s outrageous.” I’d be willing to turn it around. How about paying full price for an unlimited use purchase of an ebook and throwing the print book in for free? In many cases, that would be quite a bit more than buying the print book. Amazon even has a feature like that for some publishers, and I’ve bought at least one print book because the price after I’d purchased the ebook was only a fraction of the ebook cost.

Either way, it’s more money for publishers than they currently have. The ebook platforms are built. Providing access to another library isn’t that difficult. If a library is still buying print books from a publisher instead of ebooks, then any money paid for ebooks would be better than no money for ebooks. Eventually, there might be a transition from print to electronic for most library books. Or Print + Electronic could become the norm, satisfying the large audiences for both on a given campus.

Thus, one answer to the question of why some librarians aren’t purchasing acceptable ebooks is that we don’t have an incentive to. We want the print books because our users want the print books. We would also like the ebooks if they met certain criteria, but paying more than 200% of the print book price to have both isn’t affordable or wise. A Print+Electronic pricing model like that of journal publishers would give libraries an incentive to buy ebooks they aren’t buying now and get money to publishers they aren’t getting now. If someone could make it work, it would be better off for everyone.

One thought on “A Modest Ebook Pricing Proposal

  1. “Eventually, there might be a transition from print to electronic for most library books.”

    I’ve come to doubt this. E-journals are a case where the electronic format makes everyone happy. E-books are a different phenomenon. Some people dislike them because they have trouble focusing on them for sustained periods of time; others embrace the technology. Studies and surveys I’ve seen put those numbers at about half and half, usually.

    E-books and print books can be conceived of as part of a two-tiered approach. Print books work best for sustained, concentrated reading over hours and hours; e-books work best when you need to find information, consult a reference text, or access only a part of the book. A good library will support both of these research needs.

    An e-book/print book bundle as a scalable way for publishers to make more money off of e-books would be great. I know I would take advantage of that quite frequently. But print books are not going away.

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