Fashion and Beauty in Barbie Novels from the early 1960s

Look for vintage clothes for Barbie from the1960s and you’ll find more ensembles that can fit in the closets in her dream house.  Search for reviews of the pioneering novels about the girl who is the living doll and you’ll come up price and identification guides plus some cover designs for the thirteen novels Random House issued between 1962 and 1965.

Cynthia Lawrence and Bette Lou Maybee collaborated on the majority of the volumes, but they seem to have left few traces behind, except for entries in the copyright records and a single box in the Random House archive at Columbia University.  A romantic explanation for the gaps in the record would be that these novels were written for money under assumed names by people who did not want to connected with them in the future, should their careers take off.   A more earthbound one is that they found employment elsewhere in publishing or in another industry altogether.  A really satisfying and completely unproven possibility is that one of them had been a Stratemeyer Syndicate writer in the Nancy Drew mill.

Whoever Lawrence and Maybee were, the world of difference between their presentation of the iconic character and in the later publications such as the 12-volume Barbie and Friends Book Club (Grolier, 1998-1999, pictured at the end) seems to have passed unnoticed.  In comparison to those later titles  promoting the well-established hydra-headed money-making brand, the short stories and novels of Lawrence and Maybee function something like a courtesy book for early sixties girlhood, a successor and competitor with the Nancy Drew mysteries.   Barbie is clearly a real girl and her connection to the doll is really not developed or exploited, although it is impossible to forget it.

“The Size 10 Dress” in the first volume, Here’s Barbie, is cringe-making. “Big Bertha,” a size 14 blonde damned to wear slimming shirtwaists, goes on a diet, determined to become like Barbie so she won’t sit at home any more.  Barbie encourages her to step out and join in, knowing that Bertha’s father is too busy and clueless to guide her in the womanly arts, but finds it embarrassing at being copied down to her lipstick color.  Bertha breaks down when the home-economics teacher won’t let her model the dress  identical to the one Barbie made, but she takes to heart Barbie’s advice “I’m just an ordinary girl, no better or worse than you or any other girl!  But I’m me.  And you should be yourself too.  When you try to become me, you’re just half a person and you make me less than myself.”  With Barbie’s coaching, a new hair cut, and the power of accessorizing, the new Bertha steps out on the stage with Barbie at the school fashion show.

The play in the same volume, “The Easter Hat,” shows Barbie the candy-striper volunteering in the local rest home, with a tip of the hat to the classic Hollywood film with Judy Garland and Fred Astaire.  One of the residents, who had been a Broadway star in her youth, gives Barbie the Easter bonnet she wore when her husband proposed to wear in the Easter Parade.   Barbie denies herself the joy of buying a smart new chapeau with her own money to show off on Sunday and instead organizes a surprise parade at the facility, where she and Ken bring up the rear in vintage costume, much to the delight of the ladies.

Barbie’s New York Summer is a whirl-wind account of her Teen Magazine internship, during which she effortlessly picks up the fundamentals of modelling and of fashion journalism.  In the evenings, she is driven to the Village in the red Jaguar of the adoring Latin trust-fund baby Pablo, who does his best to replace the faithful, steady All-American future lawyer, Ken in her affections. He’s a powerful temptation, who wouldn’t have any trouble being a playwright and keeping her in filmy frocks, matching pumps, gloves and tiny evening bags that Grace Kelly might wear.  (It’s surely no coincidence that Mattel has issued Grace Kelly dolls from Alfred Hitchcock’s films To Catch a Thief and Rear Window in their Barbie line).  The chic editor who bears no resemblance to Miranda Priestly in The Devil Wears Prada, offers her a permanent position before she graduates from high school.  But in the end, Barbie’s head isn’t turned because she realizes that she loves and misses her life in Willows too much to leave home for the big city–she still has a lot of growing up to do and that process might take her down other paths before she returns to the industry she has come to love.   The editor thinks that Barbie has made the right choice and reassures her that the job will be there when she is ready.  And so will Pablo, which is just too good to be true.

It’s easy, for example, to find evidence of a fixation on thinness in the three books–the adjective “slim” is always a compliment and the most attractive characters, like Barbie’s mother and her Latin lover Pablo, conform to that body type. “The Size 10 Dress” concludes with a chart in which to record the reader’s measurements and more.  Overall the co-authors indirectly emphasize inner beauty as more important as outer, show that kindness to others is more satisfying than indulging personal pleasures, and suggest that listening to ambition without checking in with the heart and head may not lead the way to the best path forward.  Barbie Millicent Roberts in these books may be blonde, pretty and well-dressed enough to turn heads wherever she goes, but she is not a terrible role model, being  a thoughtful, intelligent, empathetic teenager instead of an airhead clotheshorse.   Of course she is too nice to be believable, when she should by all rights be the queen of mean girls.    Where on the scale of role models will the Barbie(s) in Greta Gerwig’s hot pink star-studded extravaganza fall?

100 Best Children’s Books: New Lists by BBC Culture, Chris Loker, and Leonard Marcus

There is always room for one more list of outstanding children’s books.  A hundred is the usual cut-off for an ambitious survey, large enough to be comprehensive while giving the pundit some wiggle room for individual expression.  Whether prepared by an individual, committee, or poll, accommodation is the name of the game.  The results are bound to make as many people cross as happy.  Scanning one of these lists usually brings the opinionated critic out of the book lover, gorge rising that certain favorites didn’t make the cut and furious that others did.

Given all the questions that have to be addressed, the creation of a list of 100 best/ classic/ essential/ significant books is never a quick and easy exercise.   Who gets to decide which books are classics?   Teachers, librarians and other educational experts?  Readers?  Book buyers or publishers?  Critics and reviewers?   Because their concerns are not identical, all should be allowed to chime in.  Are some, on the other hand, are more equal than others if long discussions ensue to untangle the messy ball of criteria?

To what extent does “best” mean of personal importance to the selector—i.e. childhood favorites?  Is the “best” book one that is read by many over a long period of time and just how long is long enough?  Why weigh readers’ responses if few have survived?  Should the authors be included primarily on  literary merit or should they reflect a cross-section of their society, with outsiders and elites represented?  What about authors like Enid Blyton or Roald Dahl with phenomenal sales records over generations when they expressed values now considered unacceptable?  Should Palmer Cox’s Brownie books, which were popular between 1870 and 1920, be considered or are they more correctly regarded as a far-reaching craze of historical interest?  Beloved series books tend to fall in this gray area and who knows if eventually Harry Potter will too.  How heavily should the number of movies, adaptations, translations, etc. be weighed?  Should non-fiction and information books have a place at the table?

And so on and so forth.  Eventually the arguing has to stop and some kind of consensus reached so the selecting can start.

Chris Z. Loker, an antiquarian bookseller and past board member of the EricCarle Museum of Picture Book Art, brings a thoughtful and disciplined approach to A Shimmer of Joy: One Hundred Children’s Picture Books in America (San Francisco: The Book Club of California, 2019), the companion volume to her One Hundred Books Famous in Children’s Literature (New York: Grolier Club, 2014).  A showcase of a private collector’s treasures, at first the book looks as if its primary audience is children’s book collectors.  Shimmer can be browsed or dived into, thanks to the addition of a section of four short essays contextualizing the genre by Catharine Mercier, Joel Silver, and Michael F. Suarez.  There is also  a compendium consisting of a 2011 manifesto proclaiming the picture book’s relevance signed by 22 artists and an omnibus of definitions which were offered between 1699 and 2019. The entries are written in a clear, relaxed style accessible to anyone beguiled by modern picture books.  Stereotypes and cultural appropriation in books published before 1960 are addressed honestly while keeping in sight of those qualities which have held an audience for decades.  Designed by Jerry Kelly, who has many sumptuous museum exhibition catalogues to his credit, Shimmer is among the most handsome 100 best lists on any subject.

Pictured Worlds: Masterpieces of Children’s Book Art by 101 Essential Illustrators from Around the World (Abrams, 2023) is a thoroughly professional job as one would expect of Leonard S. Marcus.  The format suggests the goal was to reach out to the widest possible audience, because it is both a generously illustrated coffee table book and a reference book, each entry featuring an author portrait, brief biography, appreciation, and publication history of one major work. Marcus insists that this is not an “old-fashioned” list of the canon or an artistic pantheon, but instead a roster of those who have engaged children “in the kind of artful blend of instruction and delight that John Locke recommended long ago, and which continues to prove its worth to an ever larger portion of the world’s population.”  Having invoked Locke, Marcus chose not to address the question if the seventeenth-century philosopher would have agreed that the contemporary picture book still embodied his idea of “some easy pleasant book suited to his capacity” that communicated “clear ideas,” when centuries of improved printing technology have dramatically changed the role of illustrations vis-à-vis the words.

Tana Hoban, Shapes and Things (1970).

Christian Epanya, Le taxi-brousse de Papa Diop (2005).

If Marcus really wasn’t interested in the canon making, then perhaps he should have experimented with the format and ditched with the the magic number of 100, provided the publisher would have gone along with it.  He has written extensively elsewhere about the twentieth-century American children books and many of the British ones that constitute nearly two-thirds of the list  The representation of Continental illustrators feels a little thin even when those American artists who were emigrés from Europe between World Wars are counted as out/insiders to both traditions.  Even though the Russians had an outsized impact on modern children’s book illustration, only two make the cut and neither are the 1920s.  The six illustrators from the Far East, two South American, and one African seem to have won places at the table primarily on the basis of the awards won.  Had Marcus branched out and covered another 25-50 artists after 1950 beyond the Anglo-American illustration tradition, Pictured Worlds would have been a less predictable and more adventurous selection.  Taking a look at picture books from the last fifty years would have opened up the field for lively discussion—something as more valuable and eye-opening than predicting which illustrators will make it into the winner’s circle of the future.

Late winter 2023, the staffers of BBC Culture announced that having compiled lists of the 100 greatest films and of television shows, the time had come for the children’s book.

We needed to finally turn our attention to another art form so deeply embedded in all our lives – books. And there is no variety of books more embedded in them than children’s literature…It also felt like just the moment to survey children’s books because of the recent conversation around how they are sorely undervalued compared to adult literature…All in all, then, it felt like the right time to do our bit to both give children’s literature its due and consider what has made and continues to make great children’s writing. And so, in order to do that, we have decided to ask many experts a very simple question: what is the greatest children’s book of all time?

The actual instructions to contributors were somewhat different: submit a list of ten children’s books, ranked from 1 to 10.   Only one volume could be  chosen from a series The Chronicles of Narnia or Harry Potter. ISBN numbers were also required, for some obscure reason.  Participants were encouraged to think internationally and to write comments clarifying their selections, if they wished.   The methodology of list creation is rarely watertight, so the exercise may turn out to be more entertaining for the compiler than instructive to the reader.  As no criteria were given for weighing one book against another, it was up to the list maker to decide how to play the game.  The cynic might decide to pick the ten most likely to be chosen by fellow contributors in order to score high, which could mean putting oneself inside the skin of the sentimentalist who favors childhood favorites.  The contrarian will try to separate the sentimental canon from works transcending nostalgia on the wings of author’s imagination, style, and impact.

How many respondents dashed off a list?  How many agonized over it?  How many people approached by BBC Culture didn’t bother to respond?  And most importantly of all, how did BBC compile the list of experts?

The results were posted on the BBC Culture website in books section at the end of May.  It revealed that a total of 177 “critics, authors, and publishing figures” from 56 countries made submissions: 133 were women, 44 men, and three unidentified by choice.  The 1050 books nominated were scored and ranked to create the final list.  All the respondents, with their positions, countries of residence, and list of ten books can be studied—which is in many ways, as BBC Culture admitted, more intriguing than the final list of 100, with Maurice Sendak’s Where the Wild Things Are in first place and Salman Rushdie’s Haroun and the Sea of Stories in one hundredth.  There are few surprises, the majority being modern classics from the popular canon published in England or America.  Children’s literature still doesn’t have a history, even in the minds of most experts.  Some authors like Roald Dahl might have had a higher profile if they weren’t prolific, giving respondents the opportunity to name different titles.  No one admitted to liking series fiction like Nancy Drew, the Babysitters Club, Goosebumps, etc.   For those who tried to champion their country’s best children’s books in languages other than English, this was not the venue to bring them to a wider audience–only the international best-selling Western authors like Astrid Lindggren or Tove Jansson made it to the final one hundred.  Even the great traditions in Russian, Chinese, and Japanese barely surfaced.  Works written in the last twenty-five years, however, got special treatment in a separate list.

Making lists of 100 best children’s books has always struck me as a fruitless exercise,  because it is impossible to get it “right,” whatever that means.  We know it doesn’t mean 100 books absolutely everyone will agree on forever and ever.   Lists assembled by tabulating the results of a survey will produce a different cross-section of books than ones compiled by an individual: trying to figure out what those lists tell us about taste and values takes a lot of time to unpack.   Perhaps “getting it right” means the selection represents a balance between old and new, popular and high-brow, familiar and surprising.  Maybe the combination of knowledge, passion, and quirks are what really count because it shows the compiler wasn’t afraid to take risks and make some outrageous or debatable calls.  A bland selection is nowhere as much fun as an opinionated one: the best 100 bests push buttons, challenge convictions, and ask to be revisited for ideas and inspiration.