Raphael Tuck’s The Toy Army: Book, Toy, Ephemera…?

It’s easy to assume that there’s a clear, if perhaps only implicit, dividing line between books, toys, and ephemera.  While we may not necessarily know how to define each of these categories, we tend to think we “know them when we see them.”  Books are something we read, toys are something we (mostly by children) play with, and ephemera are things we expect to linger only fleetingly after serving an immediate purpose.

Embossed chromolithographed upper wrapper of Tuck's "Toy Army."

Embossed chromolithographed upper wrapper of Tuck’s “Toy Army.” The Toy Army. London: Raphael Tuck & Sons, [between 1907 and 1910] (Cotsen 152123)

Yet many children’s books call this distinction into question–they often contain reading matter, items to play with (which sometimes pop up or even detach from the text block or book itself), and material not meant to last very long, especially once a child makes use of it.

One such item is The Toy Army, issued by Raphael Tuck & Sons between 1907 and 19101, as part of Father Tuck’s “Panorama” Series.  Measuring a mere 12 cm. in height, this small booklet-format publication is barely taller than a miniature book. It features a bright, chromolithographed upper wrapper, featuring two toy soldier figures (note the base on the guardsman), strongly reminiscent of lead figures manufactured in England’s William Britain Company at the time, with the outlines of the figures embossed to heighten the effect. On the reverse of the wrapper is a set of detailed assembly instructions, “How to Make Each Figure Stand Separately and Form Innumerable Tableaux.”  Following, is a little four-page poem with the caption title, “The Little Wooden Soldier of the Toy Army,” which begins:

Only a little Wooden Soldier,
Ready the foe to fight,
Battling for King and Country,
Striving with all his might.

"Instructions" on inside wrapper, the beginning of the poem, and the first leaf of toy soldiers folded-out (joined to green bases as shown here).

“Instructions” on inside wrapper, the beginning of the poem, and the first leaf of toy soldiers folded-out (joined to green bases as shown here). (Cotsen 152123)

While most of the poem extols the bravery and sense of duty of the anthropomorphized toy soldier, marching off to serve, a touch of pathos is added later by the lines which refocus the poem on his qualities as a toy–an object of play–marred by child’s play.

Here comes the little Wooden Soldier,
Well he has played his part,
But faded and worn his paint is,
Uniform no more smart.

Now see the little Wooden Soldier…
There on the Nurs’ry floor.

The poignant view of the cast off little toy solder is somewhat reminiscent of Hans Christian Andersen’s earlier “Steadfast Tin Soldier.”  But in Tuck’s poem, the story ultimately has a happy ending for the little Wooden Soldier, rewarded for his service with repainting:

And once more he’s been painted
A handsome blue and red.

Following the poem is a six-leaf cardboard accordion-fold, including five leaves of chromolithographed mounted hussars, guardsmen, and military bandsmen toy soldiers–most mustachioed and one wearing a monocle.

Five-leaf accordion-fold with toy soldiers for readers to cut out, assemble, and arrange in "innumerable tableaux."

Five-leaf accordion-fold with toy soldiers for readers to cut out, assemble, and arrange in “innumerable tableaux.” (Cotsen 152123)

All are depicted standing on toy bases, including rollers in the case of the mounted figures, which perhaps helped their three-dimensional inspirations roll along–a significantly “interactive” feature for a 19th century toy! Apart from inhabiting in the same general realm of toy soldiers, they have no apparent connection to the verse text.

Regimental flag-bearing mustachioed guardsman, replete with monocle.

Regimental flag-bearing mustachioed guardsman, replete with monocle. (Cotsen 152123)

A sixth green color-printed leaf adds punch-out bases for the figures “in different sizes to fit the different objects,” as the Instructions detail, which are intended to enable the cut-out figures to stand.  The plain gray obverse of this leaf serves as the book’s lower wrapper, and a thin piece of white publisher’s tape binds the accordion-fold and upper wrapper together. While the book’s imprint identifies it as having been “designed in England,” it also specifies that is was “printed in Berlin,” so it’s certainly quite possible that the depictions of the toy soldiers recall designs of lead figures in Germany, where they were also very popular children’s toys at the time, as well as those in England.

The fact that the Cotsen copy is in almost perfect condition, certainly a plus for the world of bibliography, suggests that it never served the purpose for which it was printed: serving as a child’s play-thing.  Otherwise, this ephemeral piece of reading matter/plaything would likely only have survived in publisher’s catalogs or second-hand descriptions.

The Toy Army, is identified as part of Father Tuck’s “Panorama” Series on its upper wrapper, as is the similarly-formatted Cotsen copy of Tuck’s: Beauty and the Beast, which also has an embossed chromolithographed cover, a page of assembly instructions on the inside front wrapper, four pages of text, and a six-leaf accordion fold (comprised of five chromolithographed leaves of figures to cut out and a leaf of green punch-out bases.

Tuck's "Panorama Series" Beauty and the Beast, with several chromolithographed leaves opened out, including those showing a teddy-bear-like beast before, and after, his transformation.

Tuck’s “Panorama Series” Beauty and the Beast, with several chromolithographed leaves opened out, including those showing a teddy-bear-like beast before, and after, his transformation. Beauty and the Beast. New York: Raphael Tuck & Sons, [190-] (Cotsen 4465)

Neither of these books presents a broad panoramic view meant to be displayed once a reader opens up a number of conjoint fold-out leaves (much less, a larger scene on rollers) but some of Tuck’s other titles in this series seem to have been “panoramas” in the more usual sense of the term. Tuck apparently produced several series that included either panorama items or books with fold-out leaves to be cut out, including Father Tuck’s “Panorama” Series, which included at least eight titles, and the “slightly later” Father Tuck’s Picture Panoramas, which included a slightly different group of titles and a set of printed instructions similar to those shown above.2

One of the Toy Army’s accordion-fold leaves also includes a small shield printed with the number “5,” which at first seems as if it might be part of regimental information about the toy soldiers. But since Beauty and the Beast has a similar shield with the number “6,” these would seem to be series or publisher numbers. Once again, having a couple of similar books to compare side-by-side yields information that would be difficult, if not impossible, to deduce from a single item.

Interior leaves from The Toy Army and Beauty and the Beast: title numbers 5 and 6 in "Father Tuck's 'Panorama' Series"?

Interior leaves from The Toy Army and Beauty and the Beast: title numbers 5 and 6 in “Father Tuck’s ‘Panorama’ Series”?

Notes:

  1. Date based on the opening of Tuck’s Berlin and Montreal offices in 1907 and imprint’s wording (“Their Majesties The King & Queen…”), which was used until 1910 (cf. Whitton, B. & M., Collector’s Guide to Raphael Tuck & Sons, p. 6).
  2. Whitton, p. 8-9, 164-5.

Title: The toy army.

Published/Created: London ; Paris ; Berlin ; New York ; Montreal : Raphael Tuck & Sons, Ltd., publishers to Their Majesties The King & Queen, & T.R.H. the Prince & Princess of Wales, [between 1907 and 1910] (Printed in Berlin)

Description: [4] p., [7] leaves : col. ill (chromolithographs) ; 12 cm.

Series: Father Tuck’s “panorama” series

Did Santa Always Look like Santa?

The Night Before Christmas (Racine, WI: Whitman Publishing Co., c. 1940)

The Night Before Christmas (Racine, WI: Whitman Publishing Co., c. 1940) (Cotsen 13706)

Santa Claus is now enthroned as the popular icon of Christmas. The instantly recognizable jolly old man dressed in his red suit and hat, both trimmed with white fur, smiles out at us from books, magazines, and advertising materials, as we see him depicted in Whitman’s 1940 edition of “The Night Before Christmas.”

But was Santa always “Santa,” and did he always look like this? Well, yes and no, Virginia.

While Santa’s origins apparently date back to the 4th century Nicholas of Myra, a popular minor saint, the figure now so firmly rooted in popular consciousness probably owes most to Clement Clarke Moore’s poem “A Visit From St. Nicholas” and to illustrations of political cartoonist Thomas Nast (who famously satirized the notorious Boss Tweed, among others).

Moore’s poem–opening with the well-known lines, “‘Twas the night before Christmas, and all through the house…”–was first published anonymously in the Troy Sentinel in 1823. It presents Santa flying on a reindeer-drawn sleigh and coming down the chimney with the familiar bundle of toys on his back, now familiar parts of Santa lore. But it also describes him as “a right jolly old elf” “dressed all in fur” from head to foot and covered with “ashes and soot” (from the chimney).

Facsimile of “A Visit from St Nicholas” (Boston: L. Prang & Co., 1864)

Facsimile of “A Visit from St Nicholas” (Boston: L. Prang & Co., 1864)

And many nineteenth-century illustrations show Santa as more of a gnome than a grandpa figure, and one dressed in a wide variety of clothing, as well. Prang’s 1864 edition of “A Visit From St. Nicholas” (shown here in a facsimile) presents Santa much like Moore describes him–an elfish figure in brown fur outfit.

Over thirty illustrations rendered by Thomas Nast for Harper’s Weekly from 1863 to 1886 are generally credited with shaping the popular image of Santa Claus into something more like the one we know today. Over the years, Nast’s Santa changes from a brown-suited elf, so small that he stands on a chair to reach the fireplace, to the red-suited man more like that we’re so familiar with today, as we can see in these two adaptations of Nast illustrations.

Santa Claus & His Works (New York: McLoughlin Bros., 1871-1886)

Santa Claus & His Works (New York: McLoughlin Bros., 1871-1886) (Cotsen 20273)

A Child's Christmas Cookbook (Denver: Denver Art Museum, 1964)

A Child’s Christmas Cookbook (Denver: Denver Art Museum, 1964) (Cotsen 3834)

This image later became burnished and enhanced by Christmas-card sellers and purveyors of other products (notably Coca Cola in the 1930s), who saw the tremendous visual marketing appeal of Santa in an era when Christmas was becoming increasingly commercialized.

But throughout the nineteenth-century, Santa was presented in a variety of costumes and poses on the way to becoming the familiar icon of today. Perhaps no publisher’s work shows this more clearly than that of McLoughlin Brothers, as evidenced by these covers of two their annual publication catalogs from the 1890s and the final illustration from one of their editions of Santa Claus & His Works.

McLoughlin Brothers Illustrated Catalogue... (New York: McLoughlin Bros., 1896)

McLoughlin Brothers Illustrated Catalogue… (New York: McLoughlin Bros., 1896) (Cotsen 96667)

Catalogue of Paper, Linen & Indestructible Toy Books... (New York: McLoughlin Bros., c 1897)

Catalogue of Paper, Linen & Indestructible Toy Books… (New York: McLoughlin Bros., c 1897) (Cotsen 96665)

Santa Claus & His Works (New York: McLoughlin Bros., 1871-1886)

Santa Claus & His Works (New York: McLoughlin Bros., 1871-1886) (Cotsen 20273)