Made by a Child: Vivie Wivie Redesigns The Flapper’s Magazette: More Issues of a Manuscript Magazine Acquired

Our favorite girl journalist resurfaced miraculously a few weeks ago, when the New Jersey antiquarian bookseller Between the Covers offered Cotsen two issues of The Flapper’s Magazine edited by “V. V.” and published in Teddington, Richmond by Vivie Wivie & Co. in 1918. The address, which is the same as the editorial offices of The Flapper’s Magazette, leaves no doubts as to the brains behind the operation.

Would the two issues contain information that would lead us to the real young woman? Absolutely!

One issue has no publication date, but the second carries an announcement that starting with this, the May issue, the magazine will be issued every two months.  Flip through the new issues and it’s obvious that Vivie Wivie & Co. decided that the magazine needed a make-over.  The silly jokes and contests that were an endearing feature of the Magazette are history.  More sophisticated young women in daring hats are featured on the covers.And the contents? Each issue consists of more portraits of devastating modern beauties billed as “V. V.’s famous girls,” any one of which can be obtained as a full-page picture from Vivie Wivie & Co., according to another announcement.  No price is given, however. V. V.’s glamorous creatures, some with bobs, a few with wide-brimmed chapeaus, others bedizened with huge bows or artificial flowers, and some with long braids down the back (a “flapper,” according to OED), are signed “Viven Furniss 1918,” “V. Furniss 1918,” or “ViviE 1918.”   The sole man admitted to the Magazine’s pages is a handsome square-jawed aviator,  whom the reader may suspect, is the object of the editor’s dreams.  The only copy in the two issues are the captions.  Vivien’s artwork in the 1918 issues of The Flapper’s Magazine is much more accomplished than that in the Magazette, so it seems safe to say the Magazine is the work of a teenager, and the other of a little girl.

But can it be puzzled out how old she was when she made the manuscript periodicals?

Yes! Almost exactly.

It was pure wishful thinking on my part to have imagined that Vivien must have been the daughter (or other relative) of Harry Furniss (1854-1927), the Irish-born British artist famous for his humorous drawings and caricatures for Punch and illustrator of Lewis Carroll’s Sylvie and Bruno (1889) and Sylvie and Bruno Concluded (1993).  He also illustrated G. E. Farrow’s Wallypug series, sometimes collaborating with his artist-daughter Dorothy.  Dorothy was Harry’s only daughter.

So it was back to the drawing board.  Now that I knew that Vivien F. Furniss put together those two issues of The Flapper’s Magazine in 1918, I could search Ancestry Library with a bit more confidence.  It didn’t take that long to find our girl journalist Vivien Florence Furniss.   She was the daughter and oldest of the four children of the assurance clerk Percy Furniss and his wife Maude of Richmond on Thames in Surrey.  Her birth in 1903, parents, place of birth can be found in England and Wales Civil Registration Birth Index 1837-1917.  That would have made her 15 when she drew the “famous girls” of the Magazine.

This inconvenient fact blows out of the water my original dating of the Magazette to the 1920s.  The only evidence I could squeeze out of the text appeared in a limerick.  I leapt to the conclusion that its first line “There was a young lady of Bow, / Who attended a cinema show. / She was heard to remark / “Oh George! It is dark….” (the reader to provide a last line) contained an allusion to the It Girl, Clara Bow (1905-1965) who made her first picture in….  1921.   I should have checked to see if there were other limericks that began with that line.  There were several.

Is there other evidence that might establish how old Vivien was when she edited and illustrated the Magazette?   The picture of “The Little Patriot” showing a blonde girl draped in the Union Jack suggests that she might not have started her first publication project until Great Britain had entered World War I in August 1914.  That would have made her eleven.  Without any dates in the Magazette, it is impossible to know exactly when she was inspired to begin the project, but it seems safe to guess between 1914 and 1917.

This just goes to show how easy it is to give into the temptation to invent an origin story for child-made works on the few “facts” the text seems to contain. Revising the first post is a small price to pay for the discovery that Vivien didn’t abandon her project after one number, and if any thing, she seems to have become more interested in clothes and boys.  Who knows, maybe she did more than these three issues and those may surface on the antiquarian market one day.  What I’d like to know is, did the future Mrs. Philip W. Hume continue to draw after her marriage?  She lived to the ripe old age of 82, passing away in 1985.  Vivie, take a bow!

Made by a Child: The Flapper’s Magazette Edited by Miss Vivie Wivie

Flapper-OctoberAccording to Ellen Welles Page, brains, not beauty, defined the flapper.  In her “A Flapper’s Appeal to Parents” in the December 6, 1922 Outlook Magazine, she asked, “I wonder if it ever occurred to any of you that it required brains to become and remain a successful flapper?  Indeed it does!  It requires an enormous amount of cleverness and energy to keep going at the proper pace.  It requires self-knowledge and self-analysis.  We must know our capabilities and limitations.  We must be constantly on the alert.  Attainment of flapperhood is a big and serious undertaking!”

This message didn’t just appeal to young ladies, but to little girls as well.   Below Pauline Z. is avidly reading Flapper Experience (Flapper under a new title)

little flapper

If Pauline were a regular reader, she would have been solicited regularly to enter mail-in beauty contests, a serious undertaking that required brains, self-knowledge, and self-analysis to chose the right photo.  The editors of the magazine would not go so far as to say that aspirants for the title of “most typical flapper in America” should rock “bobbed hair; powder and rouge on the face;…lip stick; ‘plucked eyebrows;’ low-cut sleeveless bodice; absence of corset; little under-clothing, often only a ‘teddy-bear;’ high skirts, and ‘roll-your-own-stockings.”  But they did say that an enterprising girl with a great look just might “win a nice little wad of pin money and get a real opportunity in the movies.”

flapper beauty contest 2 flapper beauty contest

One English girl in the 1920s set her sights higher than that!  She used her brains to write, illustrate, and hand-letter one issue of a manuscript magazine that simultaneously imitated and sent up magazines like Flapper for thoroughly modern Millies.

flappers_magazette_cover

Our editor could mimic Flapper’s fashionably breezy and girly style when she wanted her sister-readers’ opinion of the magazine’s title.  But in the next sentence she could turn bossy because it was time to solicit entries for that exciting new contest!

flapper's magazette_editors_chat

To fill out the double page spread where “Editor’s Chat” appeared, she devised an unillustrated advertisement for an imaginary beauty product.  The reader has to flip back to page 8 to see the wonders it could work on dark hair.  It’s the girl’s obvious pleasure in talking back to contemporary images of female beauty that reminds me of today’s girl zines.

flapper's magazette_editors_chat_2 flappers magazette_girl_in_purple

The editor of The Flapper’s Magazette  didn’t leave behind many clues as to her identity, besides some potshots about a sister with gentleman callers that suggest she could have been someone’s pesky younger sibling.  Most of the illustrations she signed  “V. F.” or “V. F. F.,” but the one on the third page she wrote out her last name “Furniss.”   The address of the editorial offices: “Messrs, Vivie, Wivie, Den Offices, Teddington” suggests that her first name might have been “Vivien.”  While it’s true that children’s manuscript magazines often are collaborative projects, “Vivie, Wivie” seems just as likely to be a silly play on a two-syllable given name, as a disguise for two children.  The address may also be a clue that Miss V. F. Furniss lived in Teddington in London’s Richmond upon Thames district.

flapper's_magazette_heads_contest

Mail-in contests certainly made an impression on our editor.  She invites her readers to vie for fine prizes (no specifics given) by submitting heads constructed from the  noses, eyebrows, Betty-Boop eyes, and bee-stung lips to be cut out of pages 10 and 15.

flapper's_magazette_heads_contest_pieces_1 flapper's_ magazette_heads_contest_pieces_2

Contestants might have wished that there were a bigger selection of hairstyles, hats, and collars.  As you can see from the picture below of Clara Bow and friends, it would have been difficult to come up with a really smart head from what Vivie Wivie provided!

clara_bow_girls

The other contest sponsored by The Flapper’s Magazette was literary.  All contestants had to do was to complete a limerick about  It-Girl, Clara Bow, whose portrait appears on the facing page.

flapper's_magazette_limerick_contest

Look closely at “Clara Bow” and you’ll see a long braid draped over her arm.  I’d always assumed it was a row of buttons down the sleeve.  But in going through the manuscript this time to write about it, I realized that couldn’t be right and that V. F. Furniss may not have been drawing accurate pictures of fashionable girls.

flapper's magazette_clara_bow clara bow 2

But could flappers have long hair?  According to some very informative blogs and You-Tube videos about hair styles of the Roaring Twenties and how to recreate them, it’s a myth that all flappers had bobs.  Movie star Mary Pickford’s long luscious golden ringlets were also quite stylish.  But even if a girl’s parents  stormed that she would cut her hair over their dead bodies, the unfortunate fair had options.  It was possible with a little ingenuity and hair pins to achieve the look of short, curly hair, as you can see from this delightful video, based on an actual 1920s hairstyling manual.

My guess is that V. F. Furniss was too young to get permission to chop off her hair, but old enough to be interested in figuring out how she would present herself in the future.  While most of the girls she drew in The Flapper’s Magazette had bobs, at least three of them, including “The Charming Flapper,” had hair tucked under in faux bobs with long braids down the back.  Were her illustrations a safe way to experiment with different looks without taking the plunge?  While attracted to modern short styles, was she a little bit scared at the prospect  herself as a votary of fashion, sacrificing her long tresses on the goddess’ altar?

Maybe some day I’ll have some time to try and track down V. F. Furniss, girl journalist and cultural commentator…

If you find child authors interesting,  you might like to read the picture letters of Marcus French.  In the Roaring Twenties, this little New Yorker wrote about trick-or-treating, a Thanksgiving celebration, and his travails with algebra