[Above] Detail of shopfront: Frontispiece to the European Magazine, Volume 69.
Drawn and engraved by Samuel Rawle (1771-1860).

James Asperne (1757-1820), bookseller and publisher of the The European Magazine. In 1803, he became successor to John Sewell at the Bible, Crown and Constitution, No. 32 Cornhill.

His portrait can be found in the online collections of the National Portrait Gallery.
http://www.npg.org.uk/collections/search/person/mp53135/james-asperne

For a description of the Frontispiece, see page 6 ff of The European Magazine Volume 69, January to June at http://books.google.com/books?id=NCkoAAAAYAAJ