Keeping the donor base informed: Princeton newsreels, 1960–1961

Dur­ing the $53 Mil­lion Cam­paign (1959–1962) a 13 x 10 foot scale model of the Prince­ton cam­pus  toured 19 major cities and dis­played at meet­ings of the regional lead­ers of the fund drive. To keep Prince­ton alumni fur­ther informed about progress and devel­op­ments on cam­pus, the Alumni Coun­cil spon­sored two “Prince­ton News­reels” in 1960 and 1961. The two 30-minute films are inter­est­ing to watch, not only because they fea­ture new facil­i­ties, achieve­ments in sports and sci­ence, and notable events (from Hur­ri­cane Donna in 1960 to the dona­tion of $35 mil­lion for the Woodrow Wil­son School in 1961), but because they also doc­u­ment the University’s first attempts to reach out to its donor base through the medium of film.  Con­trast­ing the two films, one can­not help but note that the sec­ond film is much smoother in its pre­sen­ta­tion than the first.

The first news­reel opens with an intro­duc­tion by the 41 year-old pres­i­dent Robert F. Goheen ’40, and a fresh­men lec­ture about the honor sys­tem by Walker Steven­son ’35, pres­i­dent of the National Alumni Asso­ci­a­tion (1:30). The scale model of the cam­pus, men­tioned above, is fea­tured at 6:41, when admin­is­tra­tive vice-president Edgar M. Gem­mell ’34 explains the expan­sions planned for the next three years. The footage fol­low­ing cap­tures the Hibben and Magie fac­ulty apart­ments under con­struc­tion (6:41) as well as the five new dor­mi­to­ries of the New Quad (Class of 1937, Class of 1938, Class of 1939, Dodge-Osborn, and Gauss Halls), the first build­ings to be fin­ished since the start of the $53 Mil­lion Cam­paign (7:27).

aircar.jpg“Exam­ples of Research” opens with a bird exper­i­ment on the roof of Guyot Hall (7:55), fol­lowed by the Princeton-Pennsylvania Pro­ton Accel­er­a­tor, a par­ti­cle research facil­ity on the For­re­stal Cam­pus since 1957 (8:59). In addi­tion, the news­reel includes a demon­stra­tion of the ther­mo­he­liodon and the heliodon, devel­oped by the Archi­tec­tural Lab­o­ra­tory to deter­mine the effects of sun­light, wind and radi­a­tion (10:19), and research at the Depart­ment of Aero­nau­ti­cal Engi­neer­ing into prob­lems that occur with low speed flight (11:29; footage includes “air car” shown above). In addi­tion, the news­reel fea­tures fac­ulty who won an award in 1960: the later Nobel Prize win­ner Eugene Wigner, Pro­fes­sor of Physics, who received the “Atoms for Peace Award” (15:02) and His­tory Pro­fes­sor Robert Palmer, who won the Ban­croft prize for his book Age of the Demo­c­ra­tic Rev­o­lu­tion (15:25).
The sec­ond half of the film fea­tures par­tic­u­lar places and events, includ­ing alumni in the “Prince­ton Today” pro­gram who vis­ited the new C-site at the “Mat­ter­horn Project” (renamed the Prince­ton Plasma Physics Lab­o­ra­tory in 1961), a project for mag­netic fusion research funded by the Atomic Energy Com­mis­sion that had only been declas­si­fied in 1958 (15:47, with more about the Prince­ton Plasma Physics Lab­o­ra­tory in the sec­ond news­reel). This is fol­lowed by the appoint­ment of three new trustees (17:15), the for­eign lan­guage lab­o­ra­tory (18:57), achieve­ments in sports (track, squash, and lacrosse at 20:06; foot­ball (with coach Dick Col­man) at 25:04), and Reunions (20:54, with the Class of ’35). In addi­tion, the film includes footage of Tri­an­gle chorines dur­ing a per­for­mance of Break­fast in Bed­lam, which toured var­i­ous mil­i­tary bases and hos­pi­tals in Europe dur­ing the sum­mer (18:05). The news­reel also doc­u­ments Hur­ri­cane Donna, the only hur­ri­cane on record to have struck every East Coast state between Florida and Maine, which hit the cam­pus on Sep­tem­ber 12, 1960 (23:38).
The sec­ond news­reel that was pro­duced dur­ing the $53 Mil­lion Cam­paign is more crisply pre­sented, with a clear divi­sion into five chap­ters. The first chap­ter, “New Facil­i­ties,” shows new cam­pus edi­fices: the Engi­neer­ing Quad­ran­gle (1:42), the John Fos­ter Dulles Library of Diplo­matic His­tory (2:11), the Hibben and Magie apart­ments at Carnegie Lake (2:22), the new play­ing fields (2:37), and the dor­mi­tory quad with Wilcox Hall (2:48). It is fol­lowed by images of stu­dents mov­ing into their dor­mi­to­ries (3:44), Class of 1965 fresh­men, the new Dean of the Col­lege J. Mer­rill Knapp with Dean Ernest Gor­don (4:36), and key­cepts “in oper­a­tion” (4:57).
“Sports” (6:26), the sub­ject of the sec­ond chap­ter, fea­tures bas­ket­ball (6:28), swim­ming (7:04), track (8:11), and foot­ball (8:24), with brief footage of impor­tant games and close­ups of ath­letes. In the next chap­ter, “The Search for Knowl­edge” (11:32), the num­ber of research project pre­vi­ously fea­tured is reduced to two. The first con­cerns the new Model C Stel­lara­tor at Prince­ton Plasma Physics Lab­o­ra­tory (PPPL), the new name of “Project Mat­ter­horn” dis­cussed in the ear­lier news­reel. The large stel­lara­tor, for which facil­i­ties had been built in 1960, replaced pre­vi­ous mod­els that had been used in the 1950s. As a sec­ond exam­ple of Princeton’s achieve­ments in sci­ence the research of biol­ogy pro­fes­sor Arthur K. Parpart is dis­cussed (14:21).
The fourth chap­ter, “Going Back” (15:43) includes footage of the Class of 1936’s 25th and the Class of 1911’s 50th reunion, with Joseph Cash­man and Dr. William H. Hud­nut from the Class of 1886 as mem­bers of the Old Guard. (Footage of Pres­i­dent Robert Goheen ’40, Grant Sanger ’31, Harold Helm ’21, and Walker Steven­son ’35 is at 16:43). The “major Prince­ton event of 1961” is saved for last: “Prince­ton in Inter­na­tional Affairs” (19:29) fea­tures the $35 mil­lion anony­mous gift from a foun­da­tion (ini­tially called the “X” Foun­da­tion, later known as the Robert­son Foun­da­tion) to estab­lish a pro­fes­sional school for pub­lic ser­vice at the Woodrow Wil­son School. The news­reel ends with a state­ment by Gard­ner Pat­ter­son, who was the direc­tor of the Woodrow Wil­son School and of the new program (20:35).
These 16mm films are part of the Uni­ver­sity Archives’ His­tor­i­cal Audio­vi­sual Col­lec­tion (item no. 0083 and 0079)

 

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