FLYING OCTOPUS ATTACKS GIRL IN FLORIDA!

devilfish

Frank Leslie’s Boys’ and Girls’ Weekly. New York: F. Leslie, 1879. (Cotsen 151015)

This alarming incident in St. Augustine, Florida, was reported in the 24 May 1879 issue of Frank Leslie’s Boys’ and Girls’ Weekly.  A slightly abridged transcription of the article follows.

“A Flying Monster: Miss Bigly’s Thrilling Adventure in Florida”

I arrived in this quaint old Spanish town a few weeks since in quest of quiet lodgings, which I desire for my own personal uses during the coming season.  There is but little life stirring within the crumbling walls of this old-time citadel; indeed, its architecture, its inhabitants and its customs properly belong to the seventeenth century and it is for one who has but recently emerged from amidst the stirring events constantly occuring in our Northern cities to consider that he is still, in the nineteenth century, within the borders of progressive America….

But to my intents.  My purpose in writing at this time is to furnish you with the details (in brief) of a very romantic, yet thrilling, incident, occurring recently to a young lady from the North, Miss Martha Bigly, who had been sojourning for some days at Olustee Bar, some eighteen miles south of this place.  The hectic flush, that sign of that dread disease, consumption, had supplanted the roseate hue of health upon her fair cheeks, and she had sought this balmy, sun-girdled clime in the hope of regaining that priceless boon–good health.

One bright sunny afternoon, while engaged in strolling along the pebbled beach, picking up fantastically-carved shells that had been washed up from the great mysterious laboratory of the sea, and listening to the waves rolling quietly upon the shore, producing sweet cadences of contentment and peace, she espied what at first appeared to her to be a beautifully-colored shell floating upon the surface of the sea.  Being protected at the feet by a pair of rubber boots, she boldly advanced into the surf and reached out her sun umbrella to aid her in securing the coveted prize, when to her utter horror, this seeming inert object suddenly became a thing of life; the shell-like appearance changed in an instant to that of a monster; long slimy claws were thrown around about a pulpy sac-like body, and with a bound it ascended into the air and hovered around the head of its intended victim.

Being momentarily stunned by the sudden transformation, and horrified by the revolting aspect of this hideous object, she did but parry its onslaughts with her umbrella, and that inconspicuously, retreating to a rock where she stood at bay until the baffled monster returned to the sea and disappeared.  So unexpected was the attack and so revolting the sight of the fish to one of her delicate frame and extreme nervous sensibilities, that it was some days afterward before she regained her wonted composure.

The fish that caused this consternation is known among scientists as the argonauta, a species of the devil-fish indigenous to the waters of the tropics, and ’tis of rare occurrence that it strays away from that latitude, at least so far north as off the coast of Florida.  The power of the propulsion through the air is a rare one with the argonauta, but it undoubtedly exists in some species.  I sent you a sketch of the thrilling incident.—Yours, Invalid.

APRIL FOOLS!

For other flying things in the collection, take a look at the Cotsen virtual exhibition on kites

Merry Christmas, Mickey Mouse! A 1934 Disney Merchandise Promotional Book

Front board of in process item

Front board. [Christmas Promotion 1934]. New York: Kay Kamen, 1934. (Cotsen)

Cotsen is lucky enough to have acquired a rare Christmas promotion book from 1934 (New York: Kay Kamen Incorporated, 1934). The book, spiral-bound with sheets tipped on card stock meant for tearing out, was designed by Kay Kamen Incorporated and distributed to department stores around the country. The promotional book outlines specific Mickey- and Disney-themed product displays, meticulously describes events and product placement, and offers a catalog of promotional Disney material.

Page [1], foreward

Page [1]: foreword

The foreword pictured above, outlines what the book seeks to capitalize on: “Bearing in mind the knowledge of the Public’s Mickey Mouse consciousness and with a combination of ideas from the leading Publicity and Display Executives of America, we present this Store-wide Mickey Mouse Christmas Promotion”.

The early 1930’s saw an explosion of popularity and “Mickey Mouse consciousness” for Walt Disney’s character. First appearing to a general public with the release of Steamboat Willie on November 18, 1928, Mickey Mouse would become one of the most recognizable cartoon characters ever in just a few short years. Early Mickey cartoons, directed by Walt Disney and Ub Iwerks, impressed audiences with innovative use of sound for comedic effect by synchronizing the actions of the character with the music and audio (talkies had just begun to gain commercial viability and popular appeal).

But it was Mickey’s appearance in merchandise and Disney’s ability to proliferate this image that would make the white-gloved mouse a household name. And it was especially designed department store promotions, like the one pictured here, that allowed the Disney image to become ubiquitously American. But without Kay Kamen, Disney merchandise might never have had the ballooning success it enjoyed in the 30s and beyond.

In the words of Charles Solomon, an historian of animation:

In 1932, Herman “Kay” Kamen, a former hat salesman who had built a successful advertising business in Kansas City, called Disney about developing character merchandise. Walt and Roy had been unhappy with the quality of some of the earlier merchandise and were interested in Kamen’s offer. He came to Los Angeles, a deal was struck, and the number of products bearing Mickey’s likeness expanded rapidly. Mickey appeared on everything from a Cartier diamond bracelet ($1,250.) to tin toys that sold for less than $1. In 1933 alone, 900,000 Mickey Mouse watches and clocks were sold, along with ten million Mickey Mouse ice cream cones. By 1934, Disney was earning more than $600,000 a year in profits from films and merchandise.1

This Christmas Promotion 1934 catalog remains a rare artifact of the aggressive and ingenious promotional advertising that Kay Kamen used to fuel the then fledgling Disney name into the omnipresent empire that we all know today. And as the book shows, Disney cornered the toy and merchandise market by inundating 1930’s consumers with  the Disneyana atmosphere:

Pages [2-3] offer meticulous plans for the town parade that should correspond to the opening of the toy department in your town. Descriptions of the individual floats are provided and promotional products are available to advertise by your store!

Page [6]: The Mickey Mouse Post Office allowed department stores an easy way of obtaining mailing addresses, contact with parents, and “would probably make this link in your Promotional Campaign one of merit and profit.”

page[7]

Page [7]: Remember that “all children love buttons!”

page[12]

Page 12: an example of a promotional parade poster that was supposed to point consumers to the right place.

page[18]

Page [18]: One of several promotional panels available for store decoration.

Page [25]: Mickey Mouse, The Goof, and Horace Horsecollar Christmas-themed mail decorations.

Spread [30-31]: life-sized Minnie and Mickey dolls were also available, as well as life-sized hollow laminate heads.

page[32]

Page [32]: A tipped-in Mickey mask designed as a promotional hand-out.

page[38]

Page [38]: More examples of give-aways, including an image of the buttons mentioned on page [7] above.

Pages [40-41]: The left page lists approved companies for ordering supplies like Micky Mouse stationary, drapery material, and balloons. The right page is the first page of a priced Kay Kamen Inc. catalog.

page[44]foldout

Page [44]: fold-out “blue prints” for the Mickey Mouse House to be constructed in a department store toy department.

page[45]copyright

Page [45]: The copyright notice at the back of the book, probably dutifully reinforced with a blue pencil by a store manager.

Disneyana promotional material, toys, merchandise, and ephemera are adored by collectors. The unique opportunity this book affords us is a look into the past with respect to the use and distribution of some of these products and their original costs. cost. This Christmas Promotion 1934 catalog allows us a unique look at the tools and machinations of a nascent merchandise giant and how it shapes children’s (and adults’) culture, and spaces. Advertising, after all, is what Christmas and childhood is really all about…

Happy holidays, everyone!


  1. The Golden Age of Mickey Mouse, by Charles Solomon