Dove Soap Could Learn Something About Stereotyping from Children’s Books

The week in business was a reminder that those who know little history are condemned to repeat it.  Whether it was inadvertent or deliberate, Dove’s allusion to the ancient topos of turning dark-skinned people white to advertise soap, a product with a tradition of exploiting race in its promotion, was a public relations nightmare.

As CEO of Neutrogena, Mr. Cotsen accumulated ephemera about the product his company made that documented the history of promoting the product his company made.  As a children’s book collector, he looked for illustrated pamphlets about soap that were either directed at children or featured child sponsors.  Over the years he selected examples that offer really interesting insights into the way literature and the concepts of  blackness and whiteness have been used to encourage cleanliness in the early twentieth century.   Here are some of the most interesting ones…

Cotsen 12917.

Under the direction of advertising immortal Artemas Ward, Sapolio Soap drove old-fashioned general household cleaners like bath-brick and rotten-stone out of the cupboards of modern housewives.  Among the brand’s sponsors were the precocious Gemini Twins, Luck and Pluck, featured here on a two-sided accordion-folded strip.  Once they have cleaned all their friends and relations, the two chubbins mount a ladder into the sky and scrub the moon’s face shiny bright.  So bright that the amount of light radiated increased exponentially.

Gemini: A Sapolionic Tale . New York: Enoch Morgans’ Sons, Co, ca. 1900?. Cotsen 17195.

Their boyish antics contrast sharply with the pictures on the other side of the strip showing female servants hard at work keeping the household’s silverware, dishes, metal, bath tubs, and marble mantels spotless with Sapolio.   But only the African-American woman sings the product’s praises in dialect on her hands and knees scrubbing the floor.

Princeton Department of Rare Books and Special Collections has an archive of the Enoch Morgans’ Sons business papers, if you want to learn more about the early history of Sapolio Soap…

Other soap manufacturers hired well-known author-illustrators to design promotional brochures that incorporated their iconic characters.   Palmer Cox, the creator of the Brownies, was more than happy to let his little elves pitch all kinds of merchandise.  Neither Cox nor the executives of Oakley’s American Glycerin Soap had any reservations about the Brownies breaking into the company’s premises to steal quantities of product to wash their faces.

Oakley’s American Glycerine. N.p., n.d. Cotsen 8099.

Chicago firm N. K. Fairbanks commissioned E. W. Kemble, whose stereotypical illustrations of African-American children were considered adorable then, to draw those “dear little, queer little Gold Dust Twins”  with their “rolling black eyes and roguish grins” making their work into play as if they were circus performers.  Dressed only in their trademark short skirts, they romp barechested through the laundry, ironing, dish washing, pot scouring, mirror polishing, stair scrubbing, etc. in record time.  The ugly old stereotype of the happy-go-lucky darky makes an appearance at the end of this ostensibly delightful brochure when the two break into  a celebratory clog dance.

E. W. Kemble. The Gold Dust Twins at Work and Play. Chicago: N. K. Fairbanks Co., c. 1902. Cotsen 61770.

Here is a 1908 reimagining of the Gold Dust Twins by an uncredited artist for comparison.   More submissive than the Kemble’s little imps, the ones here sign the text to the lady of the house as “your servants” and they are depicted as bald with coal black skin and big red fleshy lips.

Who are We? N.p.: N. K. Fairbank Company, c. 1908. Cotsen 28337.

One of the most intriguing brochures in the collection is this one published by Larkin Soap.  It contains a heartwarming story of girlish entrepreneurial spirit: Fannie admires the Chatauqua Desk at Margaret’s house and learns that if she sells just $10.00 of Larkin Soap to friends and family (just two afternoons’ work, according to Margaret), she too can purchase her own solid oak desk!  The second story on the back panel which brings us back full circle to this week’s misfired Dove advertisement.   Three Turkish princes are spurned by three “white Caucasian maids” until they agree to try and “erase the dark disgrace with the help of Sweet Home Soap.”  The bars of soap works their magic and turns the boys’ faces milky white, removing all obstacles to immediate marriages.

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This story is a variant of the Aesopian fable, known as “The Ethiopian washed white” or “The Blackamoor,” in which the master foolishly believes that the dark skin of his new enslaved man is simply dirt and filth.  He orders the man to be washed clean, but of course, his servants can make no “progress” and succeed  causing the  poor man’s death from cold.  Obviously, this fable cannot  be included in anthologies for children and probably only older adults remember it.  Below is one of the less objectionable illustrations of the fable by William Mulready that appeared in William Godwin’s Fables.At the turn of the nineteenth century, however, children were still being exposed to the trope of washing a dark-skinned person or thing skin white.

May Byron. The Poor Dear Dollies. Illustrated by Rosa C. Petherick. London: Henry Frowde and Hodder & Stoughton, ca. 1905. Cotsen 19786.

Rudyard Kipling’s  “How the Leopard Got His Spots” also plays with the idea that skin color can be altered and the resulting transformation is life changing.  To survive in a new environment, the Ethiopian must change his skin from “greyish, brownish-yellowish” to black.  In order to help his hunting companion the leopard, he stamps spots on his coat using the excess pigment on his fingers…

Rudyard Kipling, The Just So Stories. Color plates by Gleeson. New York: Doubleday & Co., 1949. Cotsen 9736.

There’s some profit in knowing a thing or two about the history of children’s books, even if for titans of business…

Francis Barlow “A Famous Paynter of Fowle Beastes & Birds”

Animals, birds, and nature… Who doesn’t like them and find them fascinating?  Pretty much all children, as well as illustrators, painters, naturalists.

Wild Lives,” the recent conference at Princeton, explored the intersection of naturalism, art, and science, and focused on how humankind sees and depicts animals and birds in visual terms.  Among the topics explored by speakers were dynamism of representation of animals and birds and the depiction of the “whole animal,” as opposed to a focus on microscopic presentation of detail.

Where Sheep May Safely Graze

Where Sheep May Safely Graze… (plate from Francis Barlow’s Animals of Various Species)

Francis Barlow, a seventeenth-century illustrator and etcher, was not among the subjects discussed at the conference, but looking at Barlow’s work this past week while cataloging a Cotsen Library collection of published plate-books featuring his work, it was easy to think of the conference and reflect on how an illustrator can depict nature, animals, and birds and provide all sorts of insights in the process.  I have to admit I hadn’t known much about Barlow or his work beforehand, but I was astounded by various aspects of his illustrations as I looked through Cotsen’s book and even more interested once I learned more about him.  A contemporary called Barlow “a famous paynter of fowle beastes and birds” (1), not necessarily a term of praise (“foul” beasts not “fowl” and beasts).  More recent writers have termed Barlow: “the central figure of British graphic art of the second half of the seventeenth century” (2) and “the leading illustrative interpreter in England before 1800… the first and one of the best of English animal and bird draftsmen” (3).

Barlow’s notable work also included political commentary prints and illustrations for an edition of Aesop’s Fables that he published himself in 1666.  His Aesop illustrations of course picture animals — the anthropomorphized actors in the fables — and his political prints make use of animals to convey a message. But I’d like to focus on his illustrations in this collection of plate books that feature more “naturalistic” depictions of animals and birds, in which where the illustrations themselves not only depict animals and birds in remarkably dynamic detail but also convey subtle interpretations about the “whole animal” and the workings of nature.

Animals of Various Species

Title page plate: Animals of Various Species

Cotsen’s volume of plates books includes four separate Barlow titles: Animals of Various Species accurately drawn by Francis Barlow, and three other published collections of his plate books: Divers Species of Birds (Parts 1 & 2, separate publications) and Birds of Various Species, both Foreign and English.  These four titles were all been bound together later on, along with two other, slightly later, collections of plate books featuring work by other illustrators: the Book of Horses and the Book of Cattle.  So, while all these individual titles were published and most can be found in other libraries, Cotsen’s volume is a unique, with a number of particular aspects (more on that aspect in a moment…).

“Interpretive illustrations” of birds and animals are evident in all four of Barlow volumes, as we can see on the title-page plates of each of them.

Animals of Various Species

Animals of Various Species

Birds of Various Species

Birds of Various Species

 

 

 

 

 

 

The title plate from Animals of Various Species is shows a highly dramatic scene, not really what we’d expect to introduce a series of illustrations intended to depict different animal species.  Barlow depicts a fox in the process of taking a goose and beginning its escape; in the background, other terrified geese cry out, and a farmer rushes out of her house, one leg over the fence, and broom in hand in an attempt to chase off the fox (too late). The detailing of the animals is impressive, as is the sense of dynamic motion; the fox, farmer’s broom, and larger background goose all lean to the left, enhancing the sense of sweeping movement.  All the figures are in motion — nothing is static.  Take a look at the background detailing too; Barlow provides a snapshot depiction of what a small English farmstead must have looked like. And fear of a fox in the hen-house or one preying on a goose flock would have been a very real fear — and recurrent event — even though it’s the stuff of fairy tales to us now

Barlow’s illustration tells a nuanced story all by itself — no words are really needed!  And apart from the details of this scene, his illustration also suggests a broader vision of “nature red in tooth and claw.”  Even in an apparently bucolic pastoral setting, predator animals hunt and prey.

Detail of eagle's feathers and clawsThe title plate for Birds of Various Species places a top-level predator — the eagle — front and center.  Look at the detailing of the eagle’s feathers and those claws!  And even though the overall arrangement of this scene is an artificial, somewhat static mini-compendium of birds, the eagle’s wings are unfurled, its beak open, and its claws seemingly ready for grasping prey.

Eagles and raptors feature prominently in other Barlow illustrations throughout all four sets and on the title-page plates for Diverse Species of Birds and Birds & Fowles of Various SpeciesCertainly these birds of prey are visually dramatic in a way that would appeal to a naturalist-artist, and they would also presumably have caught the eye of a potential book-buyer in an era before bright book covers or dust-jackets.  But Barlow’s frequent use of birds of prey also suggests something about his own naturalistic interests and overall view of nature, I think.

Birds & Fowles of Various Species (Part 2)

Birds & Fowles of Various Species

Diverse Species of Birds (Part 1)

Diverse Species of Birds

 

 

 

 

 

 

A large eagle in a dynamic pose and a more static hawk and vulture frame the engraved title cartouche of Diverse Species of Birds. Take a closer look at the at the cartouche, though.  It’s a sheep.  In a sense, the illustration summarizes the life of much of the natural animal world: predators take their prey and the scavengers clean up the remains.  The title-plate of Birds & Fowles also features a central raptor and its prey (which at first may look like a log or something else convenient for the hawk to be posed upon).  These images may seem disturbing to us today, but they were really very much a part of everyday life that an Englishman like Barlow would have frequently seen at the time pretty much anywhere outside London or another major city or town.  And it seems likely to me that Barlow used these illustrations to provide a visual commentary on his view of nature.  (And he did use animals in symbolic ways in his political commentary illustrations.)

The body language of the two fancier, crane-like birds in the Various Species illustration is striking too: both turn away, but whether out of fear or disgust at the red-in-tooth-and-claw “animal” instincts of the hawk is hard to say — Barlow does seem to have given them somewhat haughty expressions, an expressiveness seen in other animal illustrations in these sets.

Elk (Animals of Various Species)

rabbitsThe range of Barlow’s vision of the natural world in these four sets of illustrations is striking.  He sometime presents finely-detailed studies of animals in a peaceful settings.  He thus shows us sheep safely grazing in England’s fair and pleasant land.(above), rabbits eating and playing, and a pair of elk at rest.  Take a closer look at the depth of perspective he achieves in these illustrations by picturing animals and things in their natural environments with other animals or figures at various distances in the background, as opposed to the more flat-plane presentation of some contemporaries.

deer-hunted rabbits-huntedBut in other illustrations, Barlow shows these same peaceful animals being attacked by other animals, sometimes as part of the cycle of nature and sometimes at the behest of humans, as shown in two separate illustrations of hunting dogs pursuing rabbits and deer. The animals are doing the hunting, but not really for themselves.

dog-cat-birdAnother Barlow illustration presents the hierarchy of natural predation, whereby a dog is shown attacking a smaller animal that has itself just preyed upon down a small bird.  There’s real emotion depicted in the scene.  It’s hard not to feel sympathy for the plight of both victims, which I think is Barlow’s intent.

He also presents an owl sitting impassively while other birds apparently seek to frighten it away in one scene, and then another with an owl seeking to protect its own chicks from a menacing hawk, one of several illustrations in these four collections of his work which show animals protecting their young, one of the key aspects of animal behavior that Barlow no doubt observed during the close observation he made of them in their natural contexts.

owl2owl1

 

 

 

 

 

 

Overall, Barlow’s work seems to not only display details of animal life and his vision of the natural order, but also to evince considerable sympathy for animals in their various roles in nature.  It’s hard to think of a more important lesson than that.

uppercover

Upper cover of Cotsen collection of plate books (#17032), showing lion illustration and armorial crest pasted down

Apart from the four sets of Barlow plates and the two other collections of animal etchings that all bound together within this unique Cotsen  volume, the book is further extra-illustrated with a number of additional plates depicting animals mounted on blank pages at the end of the volume, on the endpapers and inside covers, and even on the upper cover (along with an armorial crest).  How these items all came to be bound together is something we’re still investigating, but it seems safe to say that it was done by someone with a keen interest in animals and nature — and judging from the well-worn covers and pages, this was a volume perused many times over its lifetime.


Notes:

  1. John Evelyn, quoted in the Oxford DNB
  2. Antony Griffiths, The Print in Stuart England, 1603-1689
  3. Edward Hodnett, Francis Barlow: First Master of English Illustration