Encounters with Illustration Processes, or “What Did You Do on Your Summer Vacation?”

Remember being asked the, “What did you do on your summer vacation?” question at the beginning of each new school year?  And usually being hard-pressed to come up with a “good” answer?  Here’s a possible answer for one grown-up in 2017… Imagine being in a postgraduate-level class held at a leading American university with fellow professionals, some of them tenured faculty members, and making pictures of various types… And liking it…  And learning a lot in the process…

Original wood-engraved block used to print upper wrapper of McLoughlin Brothers’ “Little Pet’s Picture Alphabet.” New York: McLoughlin Bros, [1875?]. (Cotsen 32858)

No, this is not the Cotsen Blog’s April Fool’s Day posting!  And the classwork was definitely not quite as simple as “making pictures” either.  But in a recent class on “Book Illustration Processes” at “Rare Book School,” a program held each summer at the University of Virginia’s main Charlottesville campus, not far from the Thomas Jefferson-designed “Lawn” and Academic Village, we did get to make wood-engravings, metal-cut engravings, and drypoints, as a complement to five days of 8:30 am to 5 pm classes, lectures, and presentations, and lots of scholarly reading.  (Definitely not a leisurely “vacation”!)  And in the process of putting reading into practice, we did  learn a lot about the differences between these illustration processes (and other processes) that were widely used in books for both children and grown-ups from the earliest days of printing into the mid-eighteenth century (when Thomas Bewick began executing wood-engravings) and on into the early twentieth century, when manual illustration processes became supplanted by process-printing and photo-mechanical work.

It’s one thing to read about how a burin (a sharp, chisel-like tool used in wood-engravings) leaves characteristically different traces on a wood-engraved block than those made by a metal engraving graver on a copper or steel plate (most which can usually be seen only under magnification).  It’s another to wield these tools with your hands and feel how differently an engraving tool interacts with the wood or metal medium as it glides relatively smoothly through a soft metal surface — the incised engraved lines which will provide the basis of the intaglio engraving — compared with the sort of jabbing motion made by a chisel-like burin as you try to scoop out bits of the non-printing area on a piece of hardwood.  (Full disclosure: we actually used linoleum blocks, rather than hardwood, in the interests of conservation and safety, and zinc plates rather than a copper ones, in the interests of economy (copper is expensive!), but the basic processes used are still the same in the respective media.)

Let’s take a look at the faux wood-engraving I made (with apologies for the lack of artistry or wood-engraving skills) and a trial printing of it.  As you can see, parts of the block were cut away (using the burin), leaving the outline of the elephant illustration on the original level of the block’s surface.  (A version of the illustration had been made on the block as a guide for us to follow — as is always the case in wood engraving — but the goal was for us to leave the lines more or less intact and carve away the rest; the idea being that the printed surface would then replicate the guide illustration.  Vestiges of these lines have been obscured by the printer’s ink now, though.)  When the block is inked, these chiseled-away away sections — recessed below the printing surface — remain uninked and so appear as white space in the actual print — and also on the block itself, as you can see.  Wood-engravings tend to accentuate black colors, as you can see in this crude example.  In the hands of a real master wood-engraver, like Thomas Bewick or the Dalziels, the effect can be highly dramatic!

“Wood-engraved” block (actually a lino-cut block) at right, and trial print made from it (at left): note the black-white contrast and the “mirror images.”

Do you notice anything fundamentally different about the block and the print-out made from it?  The print image is reversed.  This doesn’t really matter in an illustration like this, except perhaps for a more aesthetic effect one way or the other, but imagine if the block depicted an actual landscape scene, a building, or included some lettering!  The wood-engraver would have to work “in reverse” in order for the actual print to have an accurate orientation.  Even if a mirror, or reverse-view guide-image was used, imagine how much harder this would make the cutting!  Hands-on work like this project really brought home the skill of the wood-cutters to all of us in the class — and also the sheer level of physical effort needed to engrave the block — and not obliterate the image by chiseling out too large a gouge (my elephant almost lost an eye that way, as you can perhaps see if you look closely).

Two printings from of the same block: one the whole block (on left) and the other with the background masked out by a paper frisket (on right).

Take a look at the two prints above and see if you can spot the difference and figure out how that was done… The print on the left displays the entire block’s illustration — the elephant and the quasi-decorative border.  For the print on the right, I used a paper “frisket” to effectively mask off the background (it’s not perfectly done, as you can see on the right edge, but I hope you get the basic idea).  The frisket here was just a piece of paper cut to mask off the area outside the illustration outline, or any area you don’t want to print — Photoshop-style techniques done manually!   In a case like this, we might want to hide the border to make the illustration fit more harmoniously on a page with letter-press text above and below — or for the sort of small vignettes often seen on title pages or as head- or tail-pieces in wood-engraved books in the hand-press era.

A frisket could also be used to facilitate the printing of two-color illustrations (usually red and black), by first masking off the area to be printed in red, and then masking off the area already printed in black with another frisket when red was printed.  This allowed the page to be printed without unlocking the printing form or the whole illustration by just re-inking the added red color– a significant saving in time, effort, and money at the time.  The same basic approach was also used for red and black text on the same page, in many cases.

As so often happens, once you learn about something in one context, you seem to happen upon another related instance soon afterward.  Just days after returning to work at Cotsen Library after Rare Book School, we were looking at a wood-engraved block from the mid-nineteenth-century, used by McLouglin Brothers — the renowned New York publisher of children’s books, games, paper dolls, and paper-based toys of all sorts from the mid-nineteenth century- into the early twentieth century — to print the upper paper wrapper of their children’s publication, Little Pet’s Picture Alphabet, especially unusual since the block is housed with a copy of the actual toy-book-like publication now (Cotsen 32858).

Wood-engraved block (from McLoughlin Brothers’ publisher’s archives) and an example of one of the two-color paper wrappers printed from it (Cotsen 32858)

You can see the “mirror image” relation between the block itself and the printed version again. I think that the essentially outline line-illustration and black half-circle backdrop around the children was printed upon red paper (or paper printed red), but I’m not certain.  The black area has the kind of “textured” irregularity usually found in solid black areas of wood-engravings or wood blocks; pure black was hard to to print smoothly via a woodblock, made from organic, naturally textured wood (in contrast to the smooth surface of an unworked metal plate used for intaglio printing).

Side view of the composite wood-engraved block, highlighting the lines between the separate individual blocks.

You can also see the lines between different pieces of the composite wood-engraved block — it looks like seven separate blocks to me.  This enabled several engravers to render an illustrator’s artwork on different blocks at the same time — time was money in printing then, as now.  It’s also possible that separate interlocking blocks were somehow easier for McLoughlin to store and manage, and perhaps also to re-purpose individual blocks for other illustrations, as the firm often did.  (For large illustrations, of course several — sometimes, many — wood-engraved blocks would have to be used; how many trees do you see with smooth straight 11″ x 17″ — or larger — sections from which a smoothed block that size could have been made?  Large planks were in high demand in the hand-press era for things like ship-building for the navy and trade vessels too.)  And for wood-engraving blocks, which run across the grain, we’re looking for trees with that size as a usable circumference, not counting the bark, outer ring, and core.

This particular composite block was presumably originally comprised of six separate pieces — the seventh small one (on the left side) must have been a correction of a mistake, an unsatisfactorily-rendered detail, or a “quick fix” for a block damaged in printing, handling, or storage.  If you look closely, you can also see what looks like a crack in the upper center block, running into the smaller child’s head, reinforcing the idea that the block was damaged after being rendered, not due to an error during the original wood-engraving.  (Wood blocks can be repaired, or have small pieces added like this, while correcting pieces of missing or badly-damaged metal plates can be all but impossible.)

There’s a trace of the small block’s line in the black background area, but it doesn’t seem visible in the child’s face.  Either the touch-up was very good, or this further damage occurred some time after the wood-engraving was used to print the accompanying book that now accompanies it.  If damage to hand-rendered printing resources seems careless to you, remember that McLoughlin had literally thousands of these blocks to store and keep track of, and that they were often reused for later printing.  Proof-copies of many of the blocks were printed on sheets in large tome-like scrapbooks in the firm’s publisher’s archive — document and object management before the digital era!  (Cotsen has ten of these unique, publisher’s archives scrapbooks in its collection, which we hope to digitize in order to provide better access.)

Metal engraved plate: Note the residue of black ink in the grooves and incised lines made by a graver; these printed out as black lines in trial prints, with the unworked “surface” part of the plate not printing.

I may have been using the term “wood engraving” without really defining it or distinguishing it from “woodcut.”  What’s the difference?  Both wood-engraving and woodcuts are “relief processes” — that is, both print the surface area of a block, leaving the area unprinted (and usually white) where the wood has been cut away by a knife or burin. Woodcuts, the earlier-devised process, use smoothed blocks cut lengthwise along the grain like a plank, often softer wood that can be cut relatively easily with a sharp knives or similar cutting tools.  Wood engravings use blocks of hard wood (frequently boxwood) cut across the grain, using burins to chisel into the harder wood.  Wood engravings are generally more durable than woodcuts, as you’d expect, and can pick up a lot of contrast-adding texture from the inherent grain of the wood, at least when done by a master like Bewick. (By the way, the Tempest connection was based on an woodcut I seem to recall seeing some time ago in a fairly early edition of the play, with a similar scene, but the ship on the tempest-tossed sea.  “Full fathoms five” is part of Ariel’s song to the shipwrecked crew.)

As relief processes, both woodcuts and wood engravings are distinct from “intaglio”  processes, such as copper and steel engraving — or etching, mezzotint, or aquatint, for that matter (which use acid and chemicals instead of tools to render the illustrations), but we won’t get that far today.  (And, yes, the reuse of the term “engraving” for both relief wood engravings and intaglio metal engraving is confusing!)

In intaglio processes, the lines cut into the plate by the engraving tools are where the ink gathers during the printing process — these lines print black (in contrast to relief processes, where the incised, or cut away, sections remain unpainted). Tremendous pressure is needed to actually squeeze the dampened paper slightly into the grooves, where the paper picks up the inked impression. A roller-press is usually needed to achieve this level of pressure on a relatively think metal plate, and that’s what we used at Rare Book School to make our proof prints. (“Hands on” experience, to be sure!)

However our sub-journeyman engraver here (i.e. me) forgot a basic fact of printing when adding the text, didn’t he?  Take a look below!  The image prints in reverse of the plate!  So his “JB” monogram initials and and his brief quote, from the Tempest, are also printed in reverse.  Oops!  What to do?  Scratch out the text and try to doctor the plate somehow?  Weep in frustration?

Engraved metal plate (right), with inked outlines visible in the grooves, and a proof printing (left), which reverses the plate’s orientation of both illustration and text — making the latter illegible. Back to the drawing board!

Mercifully, the course instructor and Grand Maester of Printing Processes, Terry Belanger, immediately had a solution — a “counterproof” print. We removed the plate and used-the newly-inked print (whose ink was still damp) to print another version of the illustration — in reverse of the print– on a new sheet of paper, which resulted in a correctly douple-reversed orientation of the engraved text.

“Original” print (right) and counterproofed, second version , reversing the illustration and text a second time — now the text is legible!

As you can see in the “print-counterproof” print comparison above, the counterproof reversed the engraved test’s orientation a second time, so now it’s legible.  This served the bill perfectly here, although it would probably not have been a viable tactic in a commercial printing establishment, even one with a limited printing run of 500-1000 copies. (And the sub-apprentice engraver avoided having his ears boxed by his master for executing poorly thought-out work!)  Not surprisingly, the counterproof printing is lighter than the first version, since it relied on wet ink from the print proof, and some of the toning from ink on the surface of the plate (visible below the sun in the first proof) is similarly missing.  But disaster was averted!  And the lesson also indubitably imprinted in my mind too.

The “reverse” aspect of letterpress type and relief and intaglio printing (like almost all illustration processes) is one of the aspects we always stress for students or others to whom we present rare printed books.  Imagine setting all the type, using thousands of individual pieces of individual metal type letters, set in reverse, and also set from the end of the lines to the beginning, in the First Folio or Gutenberg Bible!  And don’t forget about spacing or justifying type in the center of a page or column; this required flat (non-printing) metal spacers, a good eye, and sometimes adjustment of the spacers after an initial proof print was made. (Of course, large books requiring as much type and paper as the First Folio, were generally not all set in type at the same time — few, if any, printers had that much type on hand to use, even with borrowed type or in syndicated print jobs, nor could they afford to tie it all up in a single time-consuming book project like the First Folio; printers needed some type readily available for job printing, handbills, and broadsides in order to keep paying their bills!

“Drypoint” is another intaglio process we looked at closely in “Book Illustration Processes” and one at which we also tried our hands. In drypoint, a steel needle replaces the rougher  engraver’s tool and allows an illustrator to draw directly on a metal plate, with something vaguely like the experience of drawing on paper. Unlike graver or burin, which scoop the shaved metal bits out of the incised lines, the thin needle throws up a “burr” on both sides; sometimes this burr is removed and sometimes left intact “adding richness of line to the design when printed” (John Harthan: History of the Illustrated Book, p. 282).

For class purposes, we used thin, clear acrylic sheets for our drypoints — softer and easier to work than metal, easier to proof in a preliminary way, using very lightly inked paper run across the engraved surface to reveal details (or lack thereof!), and most important of all, the clear sheets allowed us to place a printed master image to copy right underneath the acrylic sheet and essentially use the needle to “trace” lines on the sheet — or attempt to.  A real illustrator wouldn’t need such a guide to follow and would probably also prefer the flexibility of drawing freely, which is one of process’s main points of attraction to artists.  No need for a “mediating” engraver with a drypoint.

Drypoint intalglio as executed on clear acrylic sheet (right), with proof print (left). Note the visible outline of the plate-mark on the print. Plate-marks are one of the tell-tale signs of intaglio illustration processes — if you’re lucky! Sometimes, they can be faint or virtually invisible.

But what’s “wrong” with the picture above?  Remember the reverse image of the engraved metal plate and wood engraved illustration?  Why should drypoint be any different?  Well, it isn’t!  Since the acrylic sheet is transparent, I was able to photograph it “upside down” with the incised lines underneath, in the interests of facilitating comparison between the incised sheet and the print.  (The unmarked surface of the underside of the sheet also just seemed to photograph better too — something to do with quick-and-dirty digital photography, though, not the illustration process itself!)

I hope I’ve shared some of what I learned about illustration processes with you, and in a way that clarifies what can be murky abstract concepts with differences that can also be hard to explain without showing actual examples — good, bad, or indifferent in artistic terms.  Wood-engraving, intaglio metal cuts using both copper and steel plates, and drypoints were all important illustration processes in children’s books from the early- to mid-eighteenth century through the early twentieth century.  There were other processes too, such as mezzotints and aquatints, but all of these were non-colored processes, except where hand-coloring or stencil-coloring was used.

For color illustrations, we have to look at color-tinted wood blocks or wood-engravings, color lithography, chromolithography, chromoxylography (colored wood-engravings), and color processes like the Baxter and Nelson Processes.  And this leaves out process-printing, photolithographic processes, and others besides.  I hope to cover that in a later posting here on the Cotsen blog.  For now, perhaps I should put my “artistic” endeavors in illustration processes up on the mantle-piece with some woodblocks, color lino blocks, and prints of these that my daughter made a number of years ago, and see which ones people like more?  I have a bad feeling about that contest, though…

McLoughlin’s Jolly Jump-Up Series: Books that Move

“Goodbye to the Martians” pop-up from The Jolly Jump-Ups Journey Through Space.Springfield, Mass.: McLoughlin Bros., c1952. (Cotsen 586)

We all know what a book is, don’t we?

A collection of printed or hand-written pages, bound together with some sort of covers, be they hardback or paper wrappers of some sort, right? And definitely something meant to be read or perused (in the case of picture books or volumes collecting illustrated plates).

But a few weeks ago here on the Cotsen blog, we looked a genre-bending variation on the general theme of a children’s book: an interactive musical toy, which combined (simplified) musical scores with words, bright color-process illustrations, and a mini musical instrument: read, perused, and played upon.

This week, I’d like to tell you about another variation on the theme, a type of “moveable” book, which also defies our normal expectation of a book as essentially a two-dimensional object: pop-up books.  As the name implies, pop-up books make use of carefully-folded cardboard or paper (that’s thick enough to stand up), which then “pops up” to reveal an illustrated scene when the pages are turned. (Illustration is key — a pop-up book with printed text alone generally wouldn’t very interesting.)

One of the pop-ups in Robert Sabuda’s Winter’s Tale. New York: Little Simon/Simon & Schuster Children’s Pub., c2005. (Cotsen 102263)

In terms of historical development, late nineteenth century paper-engineered mechanical books by Lothar Meggendorfer (1847-1925) are often regarded as forerunners of moveables and pop-ups. Meggendorfer’s work was not aimed at children, although children certainly do delight in seeing them — and a lucky few probably did get to actually manipulate these fairly pricey publications at the time.  In terms of recent pop-ups for adults and children of all ages, some of Robert Sabuda’s work comes to mind, Winter’s Tale, for instance. But the genre usually seems to be aimed at children, who delight in the bright illustrations and the non-static, interactive aspects of pop-ups.

Chromolithographed cover of The Jolly Jump-Ups & their New House. Springfield, Mass.: McLoughlin Bros., c1939. (Cotsen 12945)

The bright colors of chromolithography were certainly an important part of the visual appeal of children’s pop-ups, which became major items in the inventories of England’s Ernest Nister and America’s McLoughlin Brothers, both of whose work is very well represented in Cotsen’s collection.  Nister’s chromolithographed books were generally printed in Bavaria or Germany (thus carrying on Meggendorfer’s legacy), while McLoughlin’s books were first printed and assembled in the firm’s Brooklyn production facility, in the days when Williamsburgh was a gritty manufacturing, not a trendy boutique and art center. After being sold to Milton Bradley, the McLoughlin imprint changes to “Springfield, Massachusetts,” the location of the parent company. (Thanks to technological developments in the late nineteenth- and early twentieth centuries, chromolithography, which had originally been a printing process for plates and art book reproductions, became commercially viable for cheap, children’s books — McLoughlin’s stock-in-trade).

The Jolly Jump-Ups series list (from rear cover of The Jolly Jump-Ups Journey Through Space) (Cotsen 586)

McLoughlin Brothers was a real pioneer in mass-produced, relatively inexpensive color-printed materials for children, and the firm’s output included paper toys, board games, all sorts of novelties, and elaborately-cut paper Valentine’s Day cards.  The clever paper engineering in pop-up books was thus a natural for them.  One of their earliest pop-up books was The Jolly Jump-Ups and their New House, of which Cotsen Library has two copies, both marked “copyright 1939,” but with one bearing the text “patent applied for” above the copyright mark and the other noting “trade mark” after the title words “Jolly Jump Ups.”  “Jolly Jump Ups” was McLoughlin’s title for this series of pop-up books, whuch eventually included eleven titles, and the “patent applied for” label indicates how proprietary McLoughlin was about their pop-up paper engineering.  (This cover variation between what otherwise looks like identical editions, exemplifies an aspect that makes McLoughlin publications so tricky to catalog or identify with certainly — especially in view of the frequent lack of a publication date on many of their other books, which the firm often reissued over and over again over the years, sometime with the same inventory number noted and sometime with different ones.  Are these two copies of New House from two different editions printed at different times, or part of the same edition  — what bibliographers often term “the same setting of type” — with “just” minor printing variations on the cover, perhaps just “stop press” changes made to reflect a change in patent or trade-mark status? )

“Moving Day” – Pop-Up #1 (Cotsen 12945)

Take a look at the cover of The Jolly Jump-Ups and their New House.  It’s a virtual collage of all the idealized aspects of small-town or suburban life that you could imagine!  Packed together are happy children playing, a boy on his bicycle, a horse-drawn flower-seller’s cart, a pretty girl in a princess dress buying some flowers, a delivery van, and even an organ grinder and his monkey.  In the background, a flashy car drives in front of brand-new subdivision housing, with the Jump-Ups’ large, brand-new house looming large on a hill. It’s hard now not to find this jumble of so many sentimentalized features a little over the top, but perhaps McLoughlin Bros. thought children needed all the cheer they could get in the dark days of 1939, when war had just broken out?  Sentimentality and nostalgia for an idealized past were important aspects of many wartime stories for both children and adults.

The pop-up pages inside the book continue in this cheerfully idealized vein, depicting the perfect house, the perfect sunny day, the perfect happy family, lots of good wholesome fun… And despite the fact that the book has quite a bit of text, it’s really the color-rich pop-up illustrations that make a vivid impression and bring the story to life.

Lots to do — but no mischief afoot! (Cotsen 12945)

Family time in the evening “children’s hour” (Cotsen 12945)

Copyrighted some ten years later, the 1948 Jolly Jump Ups ABC Book features a cover of happy children presented as fancifully-manipulated lottery figures.  Quite a range of fun activities are displayed.  I particularly like the fact that P and R are playing with phonograph records (along with Q) and that S is in the sand-box (along with T, U, and V), but perhaps I’m reading too much into this?

S is for Sand-box?  Cover of The Jolly Jump Ups ABC Book, featuring children as lottery figures. Springfield, Mass.: McLoughlin Bros., c1948. (Cotsen 19276)

The actual pop-pages inside the book take a different pictorial tack though, using familiar illustrative objects for each letter of the alphabet: A is for child artist, C is for clown, T is for turkey, etc.  In addition, each letter is chalked on a recurring blackboard backdrop, both in capital letters and cursive writing (remember that?) and provides the object of short, four-line poems in the manner of many earlier alphabet rhymes.

And S is for Saw, T is for Turkey, U is for Umbrella… (Cotsen 19276)

Pop-up depiction of the letters: A is for Artist… (Cotsen 19276)

The illustrative objects seem to be an eclectic, free-associative combination, and at least one of the juxtapositions seems portentous, perhaps unintentionally.  Does the “sharp saw” leaning on the turkey somehow suggest the poor bird’s Thanksgiving fate?

The Jolly Jump-Up Series includes the Jump-Ups at the Circus, … On the Farm, … At the Zoo,At the Circus, and … On a Vacation Trip, when they visit Washington, DC, West Point, and the Grand Canyon.  But, without question, my favorite of Cotsen’s books in the series is The Jolly Jump-Ups Journey Through Space, copyrighted 1952, a real evocation of the era when “outer space” and the idea of humans traveling into space really took hold of the public’s imagination.  (As context, Sputnik was launched in 1957, the first Earth-orbiting satellite, transmitting radio signals back to Earth, a landmark event in the furious competition between the USA and the USSR to be “first” in the various aspects of space exploration.)

The text is presented in the narrative frame of a series of reports transmitted from “Station S-C-I-E-N-C-E radio and T.V., located in the Inventagon,” which describibe the Jump-Ups’ voyage to Mars. As such, the text is longer and perhaps more imaginative than that found in any of the other books in the series.  But, once again, the illustrations really steal the show and make dynamic use of color-process-printing in the pop-up format.

Up, up & away in a spacecraft from Jules Verne… (Cotsen 586)

“Set for Mars” – The Jump-Ups & the 1952 media. (Cotsen 586)

In the book’s first pop-up illustration, the Jump-Ups (traveling as a family, just like the Space Family Robinson) pose for the press.  A veritable catalog of 1950s clothing and then-state-of-the-art media technology is set against a futuristic backdrop that seems to belong to a very different world.  In the second pop-up, a spacecraft more akin to something from Jules Verne than even the most fanciful 1950s mock-ups, blasts off against a beautifully-rendered sunrise.  The ship’s fire-red blast-off plume is vividly done, and the its horizontal trajectory dramatically cuts across the rectangular plane of the illustration and perhaps even presses up against the envelope of the book’s “two-dimensional” rectangular plane.

Let’s take a closer look at the colors and details:

Space Ship away … in a fiery exhaust plume. (Cotsen 586)

Once on Mars — which looks like a cross between the enchanted wood of A Midsummer Night’s Dream and the Grand Canyon (which the family had visited in their Vacation Trip pop-up book) — the Jollys meet friendly Martians, who look a lot like fairy sprites or the “little green men” of Martian lore.  And of course, they get back to Earth safely.  But how? Take a look the illustration!  Did they fly home with wings?  No, as the narrative below informs us (which I’ve cropped out here in hopes of better showing the illustration), the children have used their “spectrachutes,” a gift from the Martians, and ask their parents to safely land the spaceship.  Some aspects of the relation between parents and kids never change, do they?

Floating down to Earth via “spectrachutes,” a Martian gift. (Cotsen 586)

On Mars, with friendly Martians, taking lots of vacation photos. (Cotsen 586)

The Jolly Jump-Up Series must have been popular with children or — at least their book-buying parents — since the books were in print for well over ten years, and the number of titles in the series continued to expand during that time. The popularity of the Jump-Ups Series is also documented by several McLoughlin Brothers catalogs from the 1940s, copies of which we have in the Cotsen collection from McLoughlin’s own publisher’s archives”.  The series is often the lead item in a catalog, and a four-page 1947 Price List touts the “The New Jolly Jump-Ups,” in addition to listing the well-known series titles. But what became of popular books?

Publication of the series ceased, not because it fell out of favor with child readers, but rather due to hard realities of business financials.  Milton Bradley shut down publication of McLoughlin Brothers titles some time after the end of World War I; in 1951, Julius Kushner, a New York toy manufacturer, bought the trademark and reissued the Jolly Jump-Ups for a few years until some time about 1954.  So The Jolly Jump-Ups Journey Through Space seems to have been something of a last hurrah for McLoughlin publications, and, indeed, its 1952 copyright date makes it quite possibly the last-issued McLoughlin publication in Cotsen’s collection.

Gone but not forgotten, the Jolly Jump-Ups pop-up books represent an important phase in American children’s book publishing, particularly in terms of “interactive” books or print items that push the envelope of what a “book” can be. So apart from sharing delight in the color-printing and ingenuity of pop-ups, I invite you to to use the Jump-Ups as an invitation to think about questions like, “What is a book?” and “What is it that a book can, or cannot, do”?

Cover of The Jolly Jump-Ups Journey Through Space (c1952) (Cotsen 586)